True Crime - Good Cop, GTA - Bad Cop?

Thanks to GameDevLeague for their article discussing discussing the Grand Theft Auto-like Activision game True Crime, and its good cop/bad cop dilemma. The author argues: "In Differentiate or Die, Jack Trout says if you're not the leading brand with the killer attribute - then you should go 'opposite' the leading brand's killer attribute." He continues: "What attribute does GTA own? Crime. How do you go opposite of crime? Law enforcement." But he laments that, while you play a cop in the game, "...Activision went and called it True Crime! And buried the law enforcement angle so deep I can barely even tell from the ad copy that's what it's about." So does everyone "want to be bad" nowadays, thus Activision's clone-like marketing ploy, or do users genuinely not care as long as the game is fun?