France: No Google Text Ads For Trademarked Words

ASN writes "Reuters reports that a French court barred Google from providing text ads with search results for trademarked terms, except those from the trademark owner (in this case, 'Bourse des vols,' potentially -- 'Microsoft,' 'Scientology' even 'Linux'). According to Reuters, 'If it was upheld on appeal and validated in other countries the decision could force the search services to pre-screen search terms for trademarks before letting advertisers use them.' Google was fined 75,000 euros for the practice, and would have to pay 1,500 euro for each further infraction while appeal is underway (which makes one wonder if Google is paying for this)."

Comments

That's just great

[WildBeast]

What are the chances that the US and many other countries will follow? Then Google will have to check every advertiser, every keyword, etc. for trademarks. That's quiet stupid.

Google should stop service to France

[Hobobo]

The best solution for Google would be to block French users from it's search engine until their courts or government reverse this ruling.

damn cheese eaters

[b17bmbr]

let's face it, this is a confusing ruling. but it is coming from the french. so what else would you expect.