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Branding Mozilla: Towards Mozilla 2.0

Posted by michael on from the brand-new dept.

sgarrity writes "I've written some recommendations for the branding and visual identity of the Mozilla Foundation's project and product line. I argue that the Mozilla Project should adopt a simple, strong, consistent visual identity for the Mozilla products including consistent icons across applications that mesh with the host operating system. Read Branding Mozilla: Towards Mozilla 2.0 and let us know what you think."

1 of 701 comments (clear)

  1. Re:What people really want... by cK-Gunslinger · · Score: 1, Offtopic

    I have mixed feeling on this. While I like the idea of more and more people using Mozilla/Firebird, monoculture is rarely good.

    If Mozilla advertises that they can 'block ads' easily and everyone downloads and uses it, then you will piss off a lot of advertising people. Advertising people have money. They will either come up with new (annoying) methods of delivering advertisments, or buy some legislation that makes blocking ads illegal. Look at Tivo. They can't really advertise '30-second skip ahead' as 'Automatic Commercial Skipping Feature.' I think Replay TV already lost that fight. So Tivo makes it an 'undocumented' feature that only a few 'elite' users know about. Same thing with 'hacked' region-free DVD players.

    Sometimes, it's nice to be one of the 'elite' who knows about and uses superior technology that's still under the radar of mainstream.