Nintendo Comment On Alleged Problems

Thanks to GMR Magazine for their feature interviewing Nintendo executives about alleged issues with their console strategy, as "a sentiment spreading throughout the industry holds that Nintendo is marching its own way right out of the home-console business." Perrin Kaplan of Nintendo suggests there are three ways to look at her company's position: "One would be how we are doing financially, and we're clearly No. 1. Second, where are we perceptionwise, and we suffer being third there. And then the third is the actual reality of the market share, and I'd say that we're No. 2 worldwide." She also takes Xbox to task, suggesting Microsoft's console may be too adult-oriented: "They chose to pick a certain segment of the demographic, and Microsoft is having a heck of a time expanding out of that. That's their niche, the older guy."

Comments

and the problem is?

[li99sh79]

"They chose to pick a certain segment of the demographic, and Microsoft is having a heck of a time expanding out of that. That's their niche, the older guy."

uhm, correct me if I'm wrong, but aren't "older" guys (and when I say older I'm talking twenties and thirties) the ones with the most disposable income and the time to actually play games? It seems to me that Microsoft is, or is trying to at least, steal away the "Nintendo" generation. The kids who grew up playing NES and SNES. Worked with me at least. It might be a niche, but it's a hell of a niche to have cornered.

-sam