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MPAA School Propaganda Program Examined

Posted by michael on from the starving-artist-the-musical dept.

Anonymous Coward copies-and-pastes: "'As part of its campaign to thwart online music and movie piracy, Hollywood is now reaching into school classrooms with a program that denounces file-sharing and offers prizes for students and teachers who spread the word about Internet theft. The Motion Picture Association of America paid $100,000 to deliver its anti-piracy message to 900,000 students nationwide in grades 5-9 over the next two years, according to Junior Achievement Inc., which is implementing the program using volunteer teachers from the business sector." Only $100,000 to advertise to 900,000 students? What a deal! We mentioned this earlier.

6 of 433 comments (clear)

  1. Excellent business plan. by watzinaneihm · · Score: 5, Funny

    I am going to stop my email-marketing business and going to pay a million to the government to let me teach students why a large penis is important in their life.And if they dont want that, ill teach them how to meet naked teens desperate to talk to them. And if they want alternatives, ill teach 'em how to put a wireless camera to good use.
    If RIAA plan is legit, so is mine.

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    .ACMD setaloiv siht gnidaeR
    1. Re:Excellent business plan. by dr_dank · · Score: 4, Funny

      I am going to stop my email-marketing business and going to pay a million to the government to let me teach students why a large penis is important in their life.

      R. Kelly, is that you?

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      Where does the school board find them and why do they keep sending them to ME?
  2. Salem File Sharing Trials by bcolflesh · · Score: 4, Funny

    My name is Goody Walters and I accuse little Billy Smith of file sharing! Burn him!

  3. most insigtful comment in the article by rokka · · Score: 5, Funny

    "If it's illegal in America, host it in Uzbekistan," snapped the 14-year-old.

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    I could be wrong. I'm always wrong...
  4. Re:Only a step from by LittleGuy · · Score: 4, Funny

    offering money to kids who turn other kids in...

    "Rat on your friends, redeem valuable prizes!"

    I'm saving my boxtops for the Elia Kazan Commemorative Lifetime Achievement Action Figure, With Kung-Fu Grip.

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    Mod Karma -1: I sed bad wurds. If I cep my mouf shut, I wud be at riyses.
  5. Re:Only a step from by brianosaurus · · Score: 5, Funny

    They "forgot" to do the other part of that RPG:

    Have the students divide into groups and produce CDs. Same game so far. But now have them try to get a deal with the RIAA. Have them find out that they don't get squat for all their hard earned work. Maybe they're CD will make it to a few shelves, but they won't see a cent, since all of the RIAA promotional budget goes to "sure things" like Britney Spears, Justin Timberlake's R&B career, and Metallica.

    Then tell them that they can't distribute their music online since the RIAA now owns the copyrights to their songs. So they can't get any exposure. Next, tell them that their sales didn't recoup the advance they got from the studios to record the album, so they actually owe money back.

    Then ask them how they feel about it.

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    blog