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fMRI + Marketing = Consumer Control?
anonomouse writes "NYT magazine has an interesting article on the use of neuro-imagery in marketing. Best (old) quote: 'Half of the money I spend on advertising is wasted, but I don't know which half'. Good, bad, whatever? Does this bode well for job opportunities for the new crops of cognitive systems graduates? Most importantly, what does brain state tell us about behavior, if anything?"
It seems that technology is becoming more and more...invasive is the wrong word, never the less its the only one that comes to mind. There are so few area's of life that have not been affected by technology. This is another example of how wide spread and diversified technology has become. I'll reserve my judgement on whether this is a good or a bad thing, but to much dependance on anything is never a good thing.
Lines of thinking that lead to Terminator style future scenarios are probably paranoid on my part but at this point in time a technological failure on a widespread basis would cripple not just the US economy but economies world wide. It's part of the price that we pay for globalization.