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Hardware Makers Unhappy With Tablet Sales
rocketjam writes "According to The Register, hardware manufacturers, tired of continued low sales of the much-hyped tablet PC, are beginning to speak out, complaining that Microsoft has not marketed the platform enough and has over-priced licenses for its Windows XP Tablet Edition. The predicted demand for the devices has not materialized; faced with the tablet's premium pricing, consumers have continued to opt for lower-priced notebooks."
M$ did a lot of marketing for the tablets. I keep seeing ads for them, and they have a big section on their web site.
the real reason that it hasn't caught on might also be that the digitizers and or the windows GUI handling aren't good enough to make using the touchscreen and the stylus an acceptable user experience.
we have these things at my lab (for multimodal HCI studies), and while the handwriting recognition of Win Tablet isn't too bad, clicking on things in the GUI is way too unreliable. the windows GUI doesn't allow ambiguous inputs (selecting an area rather than a point), as they would occur with a finger and as they do occur when the digitizer isn't good enough. here, either the GUI should become more robust (= fault-tolerant) or the digitizers should become better. probably both. (tried with a top-notch acer centrino tablet!)
other issues with the tablet is the sheer size and weight of these things. still waiting for apple to come up with a really thin tablet that you actually WANT to take anywhere. at the moment, the tablet's i have seen suffer from over-weight, clunky-ness, short battery-life...
my prediction is that in a couple of years these problems will be solved and people will enjoy clicking on items directly (and maybe handwriting) rather than using a stupid trackpad...!
Er, pardon me for being thick, but what's this got to do with MS? You decided a Windows OS was best for your hardware, not Microsoft. If it's too expensive Use Something Else; it's a free market out there. Why should Microsoft pay to advertise your product for you?
If you had decided on Linux, would you have expected Linus Torvalds to launch an expensive advertising campaign for your benefit? Who advertised your car? Was it the car manufacturer, or a manufacturer of one of its components?
From Pen Computing Magazine #22, June 1998
Why Did Apple Kill Newton?
(C)Copyright 1998 David MacNeill
Early Friday morning, February 27, 1998, Apple Computer made official what the Newton cognoscenti had strongly suspected for six months: the Newton handheld computing platform was dead.
The rather terse press release gave the basic facts: Apple will cease all Newton OS hardware and software development, no more products will be made after the existing stock is depleted, and Apple will continue to provide support to users. Brief mention was made of development of a new low-cost Mac OS-based mobile device in the future, but no details were offered. But the most galling omission was the lack of an answer to the question on the minds of hundreds of thousands of shocked, angry Newton owners: Why?
Before I attempt to answer this question, let's take a quick tour of the mercurial five-year career of Newton. This will serve to prepare you for the several explanations we will be considering.
A brief history of Newton
During its turbulent five-year life, Newton technology was close to death several times, yet always managed to survive. Department heads came and went, but the essential concept of the personal digital assistant (PDA) was too compelling to die easily: A small, inexpensive, pen-based computing device that would accompany you everywhere, and that would learn enough about you to make informed assumptions about how to help you keep track of the myriad little bits of information we all must carry. It would be simple enough for anyone to use, a true computer for the rest of us.
I was fortunate to participate in the Newton beta test program and to co-author and deliver the training materials used to launch the product. The moment I saw that beta unit my life changed, and I wasn't the only one. I still remember the excitement of holding a pre-release Newton NotePad (as it was labeled then) in my hands for the first time, said Clinton Logan, ace developer for LandWare. Truly unique products like that don't come along very often.
For those of us who bought into this vision, it seemed like the future was arriving ahead of schedule. Like the buyers of the original 128K Macintosh, we gladly paid the high price of admission just to participate in this achingly cool dream that had taken physical form. We loved it and made it work for us in ways unanticipated by its creators, which is the true measure of great computer design.
What is Newton ?
Newton had an identity crisis from the very beginning. Former Apple CEO and Newton champion John Sculley first showed the prototype to the press in Chicago on May 1992, where he described not only the device but also their platform strategy. A central theme in Apple's advertising and promotional materials at the time repeatedly used the phrase What is Newton? Some have suggested that Apple never actually answered this question to anyone's satisfaction.
Consider the name change. The product was originally called the Newton NotePad to suggest its personal assistive features, but that was later changed to MessagePad to emphasize the product's communications capabilities.
We had always intended for Newton to be a platform, not just a product, said former Newton Systems Group chief Gaston Bastiens, now CEO of Lernout & Hauspie, an eminent speech recognition company. Unfortunately, all the press took away with them was the handwriting recognition aspect, which was over-emphasized. The whole thrust of Newton was to be a personal communicator as well as a personal assistant. From a conceptual point of view, John was absolutely right. The infrastructure for two-way wireless at the time was not there; we all knew it was a couple of years away, but it was always part of our platform strategy.
John Sculley generally gets both the credit and the blame for the origi
Government's idea of a balanced budget: take money from the right pocket to balance...oh who am I kidding?
Woah.
Apple's Steve jobs had previously mentioned that the tablet market was non-existant.
Specifically, here's what the westion was, and his answer to that:
M: A lot of people think given the success you've had with portable devices, you should be making a tablet or a PDA.
J: There are no plans to make a tablet. It turns out people want keyboards. When Apple first started out, "People couldn't type. We realized: Death would eventually take care of this." "We look at the tablet and we think it's going to fail." Tablets appeal to rich guys with plenty of other PCs and devices already. "And people accuse us of niche markets." I get a lot of pressure to do a PDA. What people really seem to want to do with these is get the data out. We believe cell phones are going to carry this information. We didn't think we'd do well in the cell phone business. What we've done instead is we've written what we think is some of the best software in the world to start syncing information between devices. We believe that mode is what cell phones need to get to. We chose to do the iPod instead of a PDA.
The full interview is avilable here.