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Napster Pre-Paid Cards

Posted by michael on from the collector-items dept.

G4Outcast writes "According to this CNN Money article, Napster will be offering pre-paid cards costing $14.85 at several retail locations. I guess the iTunes gift certificate and allowance idea is catching on."

2 of 221 comments (clear)

  1. Prepaid card show who the market is by Squeebee · · Score: 5, Insightful
    Look at MMORPGS like Everquest. They offer pre-paid cards to tap into a very lucrative market: teens. These kids make money at part-time jobs (or receive it in allowances) and have no expenses, resulting in high levels of disposable income. Problem is teens usually lack credit cards. Without prepaid cards a lot of online services cannot tap into this market because if they can't pay cash they can't pay.

    I think what we'll see next is a prepaid card that a lot of online retailers choose to accept. Oh wait, that's a check-card. Well, expect to see more teens with more check-cards in the future.

  2. Interesting Marketing by Goyuix · · Score: 5, Insightful

    iTunes is lacking in a brick-and-mortar placement. It might show up on a magazine cover or something, but by Napster having these cards at the checkout of a grocery store line, it opens up marketing potential (people just seeing it helps it be regonized) and also people tend to throw additional things in their cart while they wait to check out. Why do you think they have both sides of the checkout isle lined with various "convenience" items. It isn't uncommon to grab a pack of gum, candy bar, lighter - whatever.

    Granted we are talking about ~1 dollar instead of ~15, but still this could definitely be a good business move for Napster.