Licenses And MMO Games - A Good Pairing?

Thanks to GameSpy for their article discussing the realities of building MMOG world based on existing licenses. They point out: "The rush is on. Star Wars Galaxies, released this past summer, was only the beginning. Middle-Earth Online is gearing up to bring The Lord of the Rings to life... The Matrix Online, still secretive, is a real noodle bender: A virtual reality based on living life inside a virtual reality?" But, as Will Wright points out: "Books and movies are by definition very linear properties, as seen from a single protagonist's point of view. That's very hard to put into an online world." The article concludes: "Most agree that great licensed games have to be based on a sense of place, as opposed to character."