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Legal US Music Downloads Beat CD Single Sales
Kelly McNeill writes "I've received a lot of feedback from osViews readers (my site) asking about the music download survey that we've been conducting over the past few weeks, saying that osViews readership must be skewed in one particular direction to get the results we did. The primary reason given is not necessarily the fact that iTunes has significantly surpassed its competitors, but that the results show legal digital downloads surpassing even CD sales. I must admit that even I thought this a was a bit peculiar, but now, according to a BBC World news report, it seems the survey is correct. Digital downloads have surpassed even physical CD sales!" Update: 11/04 23:35 GMT by S : The BBC story refers to CD single sales, so Mr.McNeill maybe not be quite as right as he thinks, sadly.
every content provider is looking to incorporate more and more DRM as the quality, cost, and ease of creation of copies improves.
the music industry doesn't care about people copying songs off the radio. it didn't even really get its panties in a bunch when CD-Rs first hit the market. or when mp3s hit the ftp servers. It went ballistic when anyone could download a single application and instantly find a never ending stream of perceptibility loss-less perfect digital copies.
likewise with the MPAA and DVD encryption, likewise with the new Cable Set-top standard.
They want to cut out MythTV, Tivo, splitters, H-cards, and cable descramblers. It's becoming too easy to get at the current data, so they want a change.
with the analog system working (fairly) well as is, why else would they create a new 'standard' for the digital system? It certainly isn't in the interest of the consumer.
Why doesn't Sony support the Blu-Ray with its stock rewritable feature?
Why did Disney/Circuit City/et al try to push (the bad) Divx onto the market in the first place?
It isn't because consumers are clamoring for less control or cheaper movies.
The time is coming when content producers are going to have to realize that their profits will no longer come from format-updates (repurchasing 8-tracks as CDs, VHS classics as DVDs, etc), and will -not- come from service-style access to data. Classic TV advertising may even have to give way to pure product-placement campaigns.
Cable will realize that a move to pay-per-channel is the way to support content without advertising in our new time-shifted digital reality. Some people -will- pay $1/mo for TLC. Home Depot will still pay for product placements in Trading Spaces. Maybe the Super-station will go away - but the cable companies, and popular channels, need not.
the film industry has already shown that the theatre experience is not losing out to cheap cam copies. they've learned that feature-rich dvds or dirt-cheap dvds are preferred to the customer over hacked-together recompressed copies on filesharing networks.
The record companies will need to realize that to win with digital music requires providing the best quality, with the least hassle. They will need to realize that they must beat file-sharing on features. People will give up hunting around for a good (not mislabeled)256kbps rip of Britney's newest song - if they know they can just hit iTunes or its ilk and cough up $1.
Fair Use needs to win out. These purported 'losses' from file-sharing need to be revealed to be grossly overestimated fabrications. (A PSA from a supposed union set painter claiming that file sharing is killing the movie industry, and threatening his job - airing during it's highest grossing year of all time is particularly tactless)
DRM is the tool of the content dinosaur. If they concentrated on actual content piracy rings - where big money is being made off black-market copies, and abandoned their fruitless DRM research - their profits could be higher than ever.
But such is not the reaction of anti-competitive cabals. Being forced to -compete- is not what they do. Suing, threatening, bullying, bribing - these are the blunt instruments they wield instead of the precise tools of innovation, imagination and competition.
So in the meantime - expect every advance to carry DRM in the fine print.
propz to GNAA