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Millions Delete ALL Music Files?

Honig the Apothecary writes "CNN is reporting that millions of people have deleted all the music files from their computers in a story here. My question is how the hell would they know? Are they substituting "deleted" for the words "disabled sharing with other users"?"

11 of 632 comments (clear)

  1. Methodology by Snot+Locker · · Score: 5, Informative
    The original press release is here. In it, it states:

    Methodology Note: NPD MusicWatch Digital information is collected continuously from the PCs of 40,000 volunteer online panelists, balanced to represent the online population of PC users. NPD's MusicLab survey was fielded in September of 2003 to a representative sample of 5,000 respondents aged 13 and older.

    Still, you have to believe their volunteer panelists wouldn't fess up to having any downloaded music given the current RIAA intimidation tactics.

  2. Re:I'd like to see... by way2trivial · · Score: 3, Informative
    See the press release at npd
    http://www.npd.com/press/releases/press_031105.h tm

    it's done via telephone survey apparently

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  3. Re:Correction by Datasage · · Score: 5, Informative

    Yup, cnn is own by time warner. They also own all of these music labels.

    Warner Music Group - Recording Labels
    The Atlantic Group
    Atlantic Classics
    Atlantic Jazz
    Atlantic Nashville
    Atlantic Theater
    Big Beat
    Blackground
    Breaking
    Igloo
    Lava
    Mesa/Blu emoon
    Modern
    1 43
    Rhino Records
    Elektra Entertainment Group
    Elektra
    EastWest
    Asylum
    Elektra/Sire
    Wa rner Brothers Records
    Warner Brothers
    Warner Nashville
    Warner Alliance
    Warner Resound
    Warner Sunset
    Reprise
    Reprise Nashville
    American Recordings
    Giant
    Maverick
    Revolution
    Qwest
    Wa rner Music International
    WEA Telegram
    East West ZTT
    Coalition
    CGD East West
    China
    Continential
    DRO East West
    Erato
    Fazer
    Finlandia
    Magneoton
    MCM
    Non esuch
    Teldec
    Other Recording Interests
    Warner/Chappell Music (publishing company)
    WEA Inc. (sales, distribution and manufacturing)
    Ivy Hill Corporation (printing and packaging)
    Warner Special Products

    Source: http://www.cjr.org/tools/owners/timewarner.asp

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  4. good grief. by Lumpy · · Score: 2, Informative

    Nothing like reading a RIAA paid INFO-tisement.

    and I really love how they still paint ANY music file as illigitimate and EVIL.

    I'm educating my daughter and her friends, they spend at least 2 days a week surfing on www.iuma.org for new indie bands to download and they have cince stopped listening to RIAA music on the radio. My daughter has asked if I could buy her a few of the CD of artists she likes, they ALL are unsigned bands from IUMA.

    when you discover that there is an alternative source that only takes a bit of effort to get better quality music.... I can see why the RIAA is extremely afraid of music files.

    --
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  5. Re:Correction by Epistax · · Score: 4, Informative

    The article is from reuters, not CNN, you silly, silly bastard.

    LOS ANGELES, California (Reuters) -- More than a million households deleted all the digital music files they had saved on their PCs in August, a sign that the record industry's anti-piracy tactics are hitting home, research company NPD Group said. ...

  6. Re:Lies, damned lies, and dumb polls... by I+am+Kobayashi · · Score: 5, Informative
    Actually it isn't based on a poll, but rather 40,000 voluntary computer users who allow their computers to be monitored...

    Hmm I wonder if people who know their computers are being monitored are more likely to delete their digital music files... Maybe that would affect the validity of this study, you think? :p

    Here is the official press release

    Note it states:
    "Methodology Note: NPD MusicWatch Digital information is collected continuously from the PCs of 40,000 volunteer online panelists, balanced to represent the online population of PC users. NPD's MusicLab survey was fielded in September of 2003 to a representative sample of 5,000 respondents aged 13 and older."
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    --Kobayashi--
  7. Re:Lies, damned lies, and dumb polls... by Schwartzboy · · Score: 3, Informative

    I found this on The RIAA's website, an article I skimmed while looking for their take on these "facts" as reported by CNN. At the bottom of the article, I saw the following (emphasis is mine):

    The Recording Industry Association of America is the trade group that represents the U.S. recording industry. Its mission is to foster a business and legal climate that supports and promotes our members' creative and financial vitality. Its members are the record companies that comprise the most vibrant national music industry in the world. RIAA(R) members create, manufacture and/or distribute approximately 90% of all legitimate sound recordings produced and sold in the United States.
    The Anti-Piracy division of the RIAA investigates the illegal production and distribution of sound recordings that cost the music industry hundreds of millions of dollars a year domestically. Consumers, retailers and replicators can report suspected music piracy to the RIAA by dialing a toll-free hotline, 1.800.BAD.BEAT, or sending email to badbeat@riaa.com or cdreward@riaa.com.


    Dear RIAA,

    YOU FAIL IT!

    Love,
    Everybody

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  8. Re:Correction by BrynM · · Score: 3, Informative
    Seems there aren't many to trust in news. In the spirit of the poster above, these are the assets of News Corporation, Fox's parent company from the Columbia Journalism Review:

    Television
    Fox Broadcasting Company Fox Television Stations
    WNYW - New York City , WWOR - New York City , KTTV - Los Angeles , KCOP - Los Angeles , WFLD - Chicago , WPWR - Chicago , KMSP - Minneapolis , WFTC - Minneapolis , WTXF - Philadelphia , WFXT - Boston , WTTG - Washington D.C. , KDFW - Dallas , KDFI - Dallas , WJBK - Detroit , KUTP - Phoenix , KSAZ - Phoenix , WUTB - Baltimore , WRBW - Orlando , WOFL - Orlando , WOGX - Ocala , WAGA - Atlanta , KRIV - Houston , KTXH - Houston , WJW - Cleveland , WTVT - Tampa , KDVR - Denver , KTVI - St. Louis , WITI - Milwaukee , WDAF - Kansas City , KSTU - Salt Lake City , WHBQ - Memphis , WGHP - Greensboro , WBRC - Birmingham , KTBC - Austin
    BSkyBFOXTEL , SKYPerfecTV , STAR , Stream , Fox News Channel , Fox Movie Channel , FX , National Geographic Channel , SPEED Channel , Fox Sports Net , Fox Sports South , Fox Sports Pittsburgh , Fox Sports Southeast , Fox Sports Midwest , Fox Sports Rocky Mountain , Fox Sports Arizona , Fox Sports Northwest , Fox Sports West , Fox Sports West#2 , Fox Sports Detroit , Fox Sports Bay Area (with Rainbow Media Holdings) , Fox Sports Chicago (with Rainbow Media Holdings) , Fox Sports New England (with Rainbow Media) , Fox Sports New York (with Rainbow Media) , Fox Sports Ohio (with Rainbow Media) , Fox Sports Intermountain West , Fox Sports Southwest , Sunshine Network , Madison Square Garden Network
    Film
    20th Century Fox , Fox Searchlight Pictures , Fox Television Studios
    Newspapers
    United StatesNew York Post
    United KingdomNews International , News of the World , The Sun , The Sunday Times , The Times
    AustraliaDaily Telegraph , Fiji Times , Gold Coast Bulletin , Herald Sun , Newsphotos , Newspix , Newstext , NT News , Post-Courier , Sunday Herald Sun , Sunday Mail , Sunday Tasmanian , Sunday Territorian , Sunday Times , The Advertiser , The Australian , The Courier-Mail , The Mercury , The Sunday Telegraph , Weekly Times
    Magazines
    InsideOut , donna hay , SmartSource , The Weekly Standard , TV Guide (partial)
    Books
    HarperCollins PublishersHarperCollins General Book Group , HarperCollins , Perennial , Cliff Street Books , The Ecco Press , Quill , HarperAudio , Regan Books , Amistad Press , Zondervan , Morrow/Avon , William Morrow , Avon , HarperTorch , Eos , HarperEntertainment , HarperSanFrancisco , HarperInformation , HarperBusiness , HarperResource , Access Travel , William Morrow Cookbooks , Branded Books Program
    HarperCollins Children's Book GroupGreenwillow Books , Joanna Cotler Books , Laura Geringer Books , HarperCollins HarperFestival , HarperTrophy , Tempest
    Other
    Los Angeles Dodgers , New York Rangers & New York Knicks (20% - Through partnership with Cablevision) , Los Angeles Kings (NHL, 40% option) , Los Angeles Lakers (NBA, 9.8% option) , Staples Center (40% owned by Fox/Liberty) , News America New Media , Fox Sports Radio Network , Broadsystem , Festival Records , Fox Interactive , Mushroom Records , National Rugby League , NDS , News Interactive , News Outdoor , Nursery World
    last updated 7/21/03

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  9. Re:I'd like to see... by rhombic · · Score: 2, Informative

    Yeah, that's my point-- I'm pretty well familiar with sampling, given it's my job. And a truly random 40,000 sample would be plenty to give you 95% conf. in a 1e8 population (actually, it'd give you well over 99% for a yes/no question, probably with a margin of 1-2% depending on where the responses landed). IF the sample was properly selected.

    The technique is called random sampling, and it hasn't been applied here. This is a self-selecting (or at least voluntary response, they didn't indicate how they got their panelists), non-random sample, asking for information on behaviour that's widely believed to be illegal, or at least has the potential for negative consequences. The sample isn't just not representative of the population, it's virtually guarenteed to be exclusive of the population you're trying to extrapolate into.

    And they didn't ask a question, they're continuously monitoring the computers of their voluntary panelists (stated in their press release). How may people with good MP3 collections do you know that'll let the RIAA install monitoring software? Thought so.

    --

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  10. Good to see someone actually looked up the source by emkman · · Score: 4, Informative

    Kudos to you for actually going to the NPD site and finding out the basis of their claims before bitching on /.
    And to answer your question:
    Hmm I wonder if people who know their computers are being monitored are more likely to delete their digital music files... Maybe that would affect the validity of this study, you think? :p

    Yes; this is called voluntary response bias in statistics. People with large collections of illegal files are much less likely to volunteer to have their PC watched, as you implied. Note from the official press release :Eighty percent of the consumers who deleted files had fewer than 50 files saved; just 10 percent had more than 200 files.
    I think most people will agree that 80% having less than 50 songs is not an accurate representation of the file-sharing population.

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  11. Re:Lies, damned lies, and dumb polls... by laird · · Score: 3, Informative

    "Good answers? Usually I like correct answers more..."

    OK, I'll elaborate on their answers to my questions, and why I found them satisfactory. For example, when I asked them about whether people tended to read the first questions on a survey more closely, and skim the later ones, they said that they knew that, and permute their question sequence across the sample set, so that the bias would average out. This also compensates for any sequencing artifact, where one question will affect the answer to the next question, because the questions will appear in the opposite sequence 1/2 the time. They've also mentioned compensating for people's desire to please surveyors by saying "yes" more often than "no" to questions, by phrasing test questions both positively and negatively (i.e. "yes" to one means "no" to the other) so that they can model the difference compensate across other questions. And they make sure that their panel mirrors the general public in terms of age, gender, income and geographical distribution. Heck, I saw one survey where they made sure that the panelists had a representative distribution of computer configurations and modem speeds so that they didn't bias the sample by having too many panelists on broadband and fast PC's...

    So I can't say that I've talked with them about this study, but I'm pretty sure that they thought of obvious factors like "people deny doing illegal things".