McDonald's Denies Deal With iTunes

fdiv_bug writes "Turns out, according to a press release, that the iTunes Music Store/McDonald's deal mentioned earlier today was only a rumor. A swing and a miss for the New York Post." It sounded pretty plausible, even if the cost was roughly 50% more than McDonald's usual yearly advertising expenditures.

Comments

Not a very strong denial

[LoadStar]

While it's hard to tell from a press release that's been groomed by a PR department of a major international corporation, I still sense that this isn't a very strong denial.

All the press release says is that they haven't announced anything yet, and that the reports are speculation. (This is something we all knew ANYWAY.) This could've been released to deflate expectations a bit before the real announcement.... or it in fact could be that they have no plans to do the iTMS deal.

In either case, I'm not getting my hopes up, but then again, I didn't have my hopes up when the rumor first floated. I figured that if the deal would happen, it probably wouldn't happen right away.

Re:Not a very strong denial

[squaretorus]

Leak
Media speculation
Soft denial
More media speculation
Harder ambiguous denial
Yet more media speculation
Leak a single detail
Lots more media speculation
Court injunction
LOTS of media speculation and sunday paper features
Announce deal
Lots of 'we fucking knew it' self congratulatory media coverage

Its 'cheap PR 101' guys!!

Tomorrow's headline

[rifftide]

WE LIED

Re:Scary footage...children look away!

[Ridgelift]

Informative?! Hey, it was supposed to be funny! Man, the day my jokes begin educating people is the day the world's gone completely to hell.

Re:That is the beauty of it.

[Nonki]

The cost would be negligible if it worked like that, but what Pepsi did, and what McDonalds is preported to do, is pay for the songs just as everyone else with no discounts.
Both Pepsi and McDonald's are paying Apple's retail price of 99 cents per song, sources say.
This would be $1 billion dollars. You aren't paying for the mp3, you are paying for the liscence to have it. Although to a conglomerate like McD's maybe a billion dollars is negligible.

Re:NY Post is Rupert Murdoch's rag?

[Vellmont]

but it also owns some of the most respected including Fox News and Sky News

Umm.. Fox News is respected? That's news to me. Somehow falsely reporting that WMD have been found in Iraq every 5 minutes doesn't get you a lot of respect. Neither does threatening to sue The Simpsons for making fun of Fox News. Or how about suing Al Franken for trademark violations of the phrase "Fair and Balanced"? Fox News is many things, but a respected news organization is not one of them.

I know about nothing about Sky News, but given Murdochs record I'd be awfully surprised if they had a shill of credibility.