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McDonald's Denies Deal With iTunes

Posted by CowboyNeal on from the fiction-better-than-truth dept.

fdiv_bug writes "Turns out, according to a press release, that the iTunes Music Store/McDonald's deal mentioned earlier today was only a rumor. A swing and a miss for the New York Post." It sounded pretty plausible, even if the cost was roughly 50% more than McDonald's usual yearly advertising expenditures.

3 of 170 comments (clear)

  1. Not a very strong denial by LoadStar · · Score: 4, Informative

    While it's hard to tell from a press release that's been groomed by a PR department of a major international corporation, I still sense that this isn't a very strong denial.

    All the press release says is that they haven't announced anything yet, and that the reports are speculation. (This is something we all knew ANYWAY.) This could've been released to deflate expectations a bit before the real announcement.... or it in fact could be that they have no plans to do the iTMS deal.

    In either case, I'm not getting my hopes up, but then again, I didn't have my hopes up when the rumor first floated. I figured that if the deal would happen, it probably wouldn't happen right away.

  2. Tomorrow's headline by rifftide · · Score: 3, Informative

    WE LIED

  3. Re:That is the beauty of it. by Nonki · · Score: 3, Informative

    The cost would be negligible if it worked like that, but what Pepsi did, and what McDonalds is preported to do, is pay for the songs just as everyone else with no discounts.
    Both Pepsi and McDonald's are paying Apple's retail price of 99 cents per song, sources say.
    This would be $1 billion dollars. You aren't paying for the mp3, you are paying for the liscence to have it. Although to a conglomerate like McD's maybe a billion dollars is negligible.