Quebec Cracks Down On Translated Videogames
Thanks to VE3D for their story revealing that the Quebec government is cracking down on videogames without complete French-language packaging, meaning that game stores in Quebec are having to return or amend significant portions of their stock. The article says that "...the likes of Electronic Arts, Sony and Microsoft have been following this law for sometime, but everyone else has ignored it", and a game store worker on the Gaming-Age forums indicates stores "...can't sell anything that doesn't have a French cover", so this new enforcement means that "...the cover that says 'Only on Xbox' must read 'Seulement sur Xbox'."
This has been a problem for a while now for merchants in Quebec, and there have been numerous stories. What gets me is that even if you only speak English, your signs and advertising still have to have French in it. Just silly.
"...today consumers have been conditioned to think of beer when they see a bullfrog..."
While this is true, the problem doesn't seem to be products that have their packaging written entirely in English so much as products whose packaging is in some amalgam of English and French.
I can understand why Quebec might want to pass a law agains this - prevention of dilution of the language an' all that. Actually, not really dilution of the language - as one of the most spoken languages in the world, French is hardly in any danger of disappearing from the face of the earth. I think the Quebequois are worried that their kids will just start speaking English, which would be a major step toward their disappearance as a distinct ethnic group.
But still, I see two problems with this law other than the knee-jerk "stupid foreigners rejecting the God-Given language of the American People" reaction a lot of folks seem to be spouting on this subject.
First - Does it outlaw a shopkeeper selling imported products which were never meant to be marketed in Quebec in the first place? (I'm thinking video games that haven't been translated into French.)
Second, it seems like it could discourage commerce in Quebec. Requiring 100% of a product's packaging, even the small stuff that doesn't matter like an Official Nintendo Seal of Quality or somesuch, is increasing the bottom line for companies that wish to market products in Quebec, and might succeed in causing some products to simply not be sold there. Here I'm primarily thinking stuff that won't be sold outside of Canada or North America, where the french-speaking population is small enough to make such an increase in bottom line really matter.
The problem is that this is a cynical anti-competitive law, designed to make it difficult for other countries to sell products into Quebec.
There clearly is a market for English-only products, or they wouldn't be on the shelves. The removal of these games harms the consumer who can't buy them and the games company who is losing a sale.
The only beneficiary of this restriction on free trade is the Quebec economy.
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