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Apple G5 Ads Banned In UK

Justen writes "The Independent Television Commission has quietly banned Apple from airing an advertisement (in QuickTime here) for the Power Mac G5 in the UK. The Committee says that, prior to the initial broadcast of the ad, it was critical of the assertion that the Power Mac G5 is "the world's fastest, most powerful personal computer." However, Apple supplied what was asserted to be "fair and even" data, based partially on SPEC benchmarks, which "substantiated" Apple's claims and "satisfied" the concerns of their "IT expert." However, the Committee says some "viewers complained that the advertising was misleading," and thus, after an investigation, it reversed its original decision. The Committee has now decided that the ad "should not be re-shown in its current form." Conspiracy theorists take note, Apple's sales in the UK are up 36%, so far, this year."

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  1. Re:Which conspiracy? by CatOne · · Score: 5, Insightful

    Blatantly false? Hardly.

    It's pretty common knowledge that benchmark results depend in large part on who runs them. Apple ran some tests (carefully selected, no doubt) which did show the G5 was superior to everything on those tests. I'm not surprised, it's a VERY fast computer.

    But sure, if you used a different compiler on the PC, or if you ran a different set of tests, the PC could well be faster on those tests.

    Does that mean that Apple's claims are blatantly false and misleading? I don't really think so. It's a marketing spin on something that's true in some (but not all) cases.