How Would You Promote an O/S Education System?

mgkimsal2 asks: "We've put together a distance learning system for a college and the system is being released under an open source license. Given the budget we had, it was a decent sized system with enough features to go toe-to-toe with Blackboard in many situations. The biggest problem we're having right now is trying to find the appropriate people at colleges/universities. How do you go about reaching decision makers on something like this when the primary benefits of it is its open source nature? Cost/freedom are great, but many schools wouldn't be getting anything they don't already have, and would also have to go through the pain of migration. In a perfect world this becomes something that other schools could contribute to and build on, but getting that kind of buy-in seems relatively difficult. What types of academic positions would Slashdot readers recommend approaching (Deans? Presidents? Webmasters? Teachers? IT People?) What types of approaches might work best? Better yet, what's worked with -your- school to get them to adopt an Open Source Education System?"