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Microsoft to Launch MSN Music Service in 2004
securitas writes "SmartMoney.com reports that a Microsoft spokeswoman confirmed plans to launch an online music download service in 2004 via the MSN Web site. The story was first reported in the Wall Street Journal (paid subscription required). Microsoft may undercut the per-song prices of competitors Apple iTunes and Roxio Napster. A reliable source is cited as saying that Microsoft has been in talks with major music companies and a post for a senior-level marketing position for the service was added to Microsoft's recruiting site last week. Observers expect that the company will use Windows or the bundled Windows Media Player to gain a competitive advantage over other services that require a software download to use them. Interestingly, in this May 2003 analysis piece about Apple's iTunes Microsoft denied any plans to launch a music download service. More at CNet."
I actually feel more sorry for the non-Apple competitors in this arena. They're largely tied into the WMA and Redmond OS and have alread surrendered their souls to the new comptetitor. Talk about squeezed from both sides. At least it's unlikely that competition from Micro$haft will completely destroy the Apple solution.
It is odd that such a 'technology leader' is always second (or later) to market. I guess they have to rely on the true innovators to show them the path to money. "Your potential, Our passion?" finally makes sense now, as long as our potential is the one to create new markets for them to dominate.
Just remember, if you are in the software industry, every dime you spend on Office/Windows/... is a dime our passionate friends will use to take your market away once it becomes lucrative enough to pursue.
I'm posting anonymously to help protect my identity because I *gasp* work for a member of the RIAA.
I can tell you that these types of services are beginning to bring some interesting problems to the record companies, namely what royalties are paid to the artist. In the actual recording contracts, royalties are VERY specific and their definition is not very open ended. This mainly helps the recording company by taking certain monies from royalties and helps avoid confusion. And then something like music downloading comes along, which simply does not fit into ANY of the pre-determined categories in the royalties contract. And believe me, there are many specifically defined categories. This is especially true for some older contracts, where music downloading was not really a viable option. In those instances, it's attempting to fit the square peg in a round hole.
On a side note, the RIAA members may have resisted this, for this specific reason. Royalties are obviously huge for the RIAA members and attempting to pay royalties on a category that does not fit into the recording contract is problematic, to say the least.
Either way, it's simply food for thought.