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Kazaa Launches Legitimacy Campaign

Posted by simoniker on from the v-well-behaved dept.

Beolach writes "The Washington Post has an article on Kazaa launching a $1 million advertising campaign promoting itself as a legitimate media distribution tool. From the article: 'The campaign is the latest push by the Kazaa file-sharing service and its parent company, Sharman Networks, to counter a multi-million-dollar legal and lobbying effort launched by music, software and movie firms convinced that peer-to-peer (P2P) services are a major source of online piracy'."

1 of 252 comments (clear)

  1. Like Tobacco by Davak · · Score: 4, Informative

    I love kazaa. And I think this approach will help... Kazaa needs to highlight it's "other" uses...

    however, many people will see this as I see the tobacco companies offering anti-smoking advice/commericals?

    Public appearance is everything.