Japanese Survey Shows Tricky Market For Western Games
Thanks to GameSpot for their article discussing the results of a survey of over 1,000 Japanese gamers, conducted at this year's Tokyo Game Show. Among the more telling trends was a definite lack of interest in Western-developed games: "The percentage of respondents currently own non-Japanese software? Just over 1 percent. And only 4 percent expressed interest in buying such software in the future." The survey also revealed the true dominance of the RPG in Japan, as "...39 percent of respondents identified it as their favorite genre. This is far ahead of every other genre: strategy gaming, the second most popular choice, tallied only 7 percent of the votes." Finally, although it may be that Tokyo Game Show attendees "tend to be hardcore gamers", thus skewing the results, "ownership of [Xbox] ranked lower than five consoles that aren't even in production", including the Dreamcast and Saturn.
I can't say that I am familiar with many titles from Japan that are not written for the US market. Is this common or am I unique?
"Anything is possible with enough programmers, time and pizza." (Substitute caffeine for time as needed.)
... "proof" of what people are saying often on Slashdot : Japanese don't like non-Japanese games. That's why the Xbox will never pick up over there. It's a shame really, cause the Xbox could need a few RPGs like Disgaea. I love KOTOR and I'm looking forward to Sudeki, but I'd really like to see a game like Disgaea or Shadowhearts on the Xbox.
Finally, although it may be that Tokyo Game Show attendees "tend to be hardcore gamers", thus skewing the results, "ownership of [Xbox] ranked lower than five consoles that aren't even in production", including the Dreamcast and Saturn.
I always thought hardcore gamers were the ones who went out and bought every new console with as many games as they could get their hands on. Not someone who is a generation or more behind on hardware/games.
AFAIK the japanese mainly understand japanese and nothing much else - a few engrish words don't cut it for many western style games.
That said the Koreans seem to do ok in CnC, etc. So it's not just the language barrier.
IMHO the Japanese are really a big bunch of different people from much of the world culturally. Apparently in Japan it is not unusual for a person to wear face masks because he/she is sick. In places like Hong Kong and the rest of the world, people start wearing face masks because they think others might be sick (see SARS).
This is absolutley nothing new, it is widely known that japanese gamers dig japan-style RPGs (because they rule, duh :)).
But still now and then an article shows up, in which some overpaid suit at MS claims to exactly know what the japanese market needs. I don't know whatever these idiots think, but there is no way I'm going to buy this western shit. And I'm not even japanese.
Japanese players tend to like heavy storyline based games. (See : Entire FF series 4 and up, Dragon Quest/Warrior series, and Zenosaga)
Americans generally "go it alone" when it comes to games with or without teamplay. (See : A random public server of CounterStrike and Metroid Prime)
Japanese/Asian players tend to like heavy teamplay when applicable. (See : Lineage 1/2 and FFXI)
Until both sides are able to create a game that can successfully balance the differences in gaming preferance, both Japanese and American games/systems will always find a lack of preferance in the other's country. I think Square (not Square-Enix) tried to do this with Final Fantasy The Spirits Within but screwed up in the process. Why? Love based main characters (American favorite) , an "evil" leader (that military guy, both Japanese and American) , and the overly wrapped storyline and explanation (Japanese style). Either way you look at it, there has been almost no game that satisfies both cultures' style of gameplay. I think Square got lucky with FF7 and thats why people have been bitching about the series doing badly since then.
Funny, I thought they said "tlicky". I must have misheard.
Most US titles are RTS, FPS or military/war-themed. Most US titles are PC based, ported to consoles later.
I see a majority of PS2 games being based around kung-fu/hand-to-hand style fighting, 500 different controller combo moves, with characters having the ubiquitous anime faces (sorry but the huge puppy-dog eyes, feathered 80's hair and tiny button noses look absolutely silly to me). You see mostly console-based titles as their export product, not PC games.
Maybe I'm way off, but there are two different cultures on two different platforms involved. Each have different marketing positions with consoles being the easiest and most profitable. Now, with Sony and Nintendo developing their games overseas, and able to throw financial resources towards marketing/distribution, it doesn't leave much room for PC/Western games to establish a presence in Japan.
Factor in the difference in cultures, the Xbox's lack of titles overall, and one can see the odds are stacked against it's acceptance.
How convinient for them we have spineless politicians who agree to soak up their exports like a sponge with little reciprocation on their part. They don't like foreign Gaijin polluting their homogenous society, either. Fortunately this is going to bite them in the ass when their demographic time bomb explodes and they run out of young workers to pay the old folks pensions.
Its called "schadenfreude".
You don't know what words mean, do you?
I know that I can't get anything significant (besides nostalgia) out of Yar's Revenge or Civilization because I've enjoyed them and moved on.
If that's the case, then I really feel sorry for you. I still enjoy playing all my video games, even my old Atari ones that I've played to death. Even though I know how to beat Adventure thoroughly, it's still fun for me to play, and getting as high a score possible in Berzerk and Pitfall is still just as fun for me now as it was when I was a kid. I also still enjoy playing Super Mario World... even though I've beaten it probably a dozen times by now, it's still fun to give myself new challenges (such as beating the game in a single sitting, or beating it without any of the switch palaces, etc).
Oh well, if people like you are out there selling all your old games because you no longer have fun with them, then that means they're available for people like me for whom they never get old.
-"One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man." -EH
Eh...
We have things we like, they have things they like... People forget that RPGs weren't THE BIG thing 10 years ago.
You want an example, take a look at Squaresoft and their recent rash of re-makes/re-releases. We finally got an official Final Fantasy II in Origins, coming here at least 12 years after it was initially release in Japan. At least Square is starting to bring some of the stuff we missed over here, with the recently announced Front Mission History collection in Japan, maybe we'll get a chance to see Front Mission 1 (in its new form of Front Mission 1st) and Front Mission 2.
Insert Sig Here
He does have a point about the aging population, though.
And FYI, the Japanese gobble up quite a bit of foreign stuff -- clothing, food, movies, music, Harley Davidsons, etc.
[PowerPoint] is a tool for capitalist presentation
Holy shit, ladies and gentlemen. It's Shaq in a white tux!
Sir, can I shake your hand? You're sounding particularly classy tonight.
Bling bling, everyone!
give them some time, it's way better than it was 20 years ago.. and don't exaggerate like a complete idiot.
Some things are not crystal clear:
- By "non-Japanese game" do they mean "game from overseas", or "game which language is not Japanese"? The term applies for both but it makes a difference. Some European countries are very heavy on localization and consumers won't buy English titles, but would happily buy the same game translated.
- There's another question in the survey: "which console would you like to buy next" and the X-Box ranks second, after the Gamecube. Maybe they think the X-Box has potential but haven't seen good software for it yet.
You can also consider the differences in games. Most American titles are FPS, RTS, Sports or "Life Sim" games... every other genre seems to come mainly from overseas. And why does American companies mostly release those genres? Well, safety... they know the genre will work. But in doing so they risk alienating every other market.
The ENIAC Demo Competition
Recently I got a game that I had heard much about, a game that got some really good reviews: Baldur's Gate 2. Then I started playing it...
*click*click*click*click* Goddamn that's BORING! This game is even more pretentious and uninteresting than Diablo or Ultima. Unintuitive interface, ridiculous combat, awful control, poor graphics, dull sound... everything in this game is awful.
After less than an hour I turned off my computer, turned on my Dreamcast, and resumed playing Grandia 2. Good-looking, good-sounding, fun, well-written, with characters about whom one actually cares.
Then I looked at my other RPGs - Skies of Arcadia, Shenmue, Phantasy Star Online. And I remembered other RPGs I had played - Final Fantasy VI, Phantasy Star IV, Chrono Trigger. All japanese. All far better.
Is this just an exception? I don't think so. I can't recall any good american RPG (there's Pathways into Darkness, but that stretches the definition of RPG a bit. Oh well, so does Shenmue). Therefore, I must assume the japanese know how to make the best RPGs.
Circumcision is child abuse.
Ill be interested to see how something like KoTOR is received in Japan, but one thing I can see is that they may not 'get' the whole Star Wars thing. Anybody know if SW is big or even known there?
Manipulate the moderator system! Mod someone as "overrated" today.
AQre you suggesting that Japanese culture is identical to US culture? I find this hard to believe. Japanese games for the Japanese gamer sell terribly here, for the most part, because most Americans would rather actually go out and date rather than play a dating sim. Most Americans are more comfotable with excessive violence and blood in their games. Our social structure is much less restrictive. American society is not the same as japanese society, even if you think it is. And that is only comparing Japan to the US. DO you really think hat the US is unique inthe world, and the Japanese are exactly like every non-US society? Many Americans speak Spanish, Italian, Greek, Somali, Hindi, Urdu, Chinese, Japanese, etc. You may be unaware of it, but Americans are from all over the world, and a large number are from places that don't have English as a national language.
Wow insightful the Japanese are quite different culturally. You americans are complete idiots. Stay home PLEASE!!!