Metal Arms - Under-Appreciated For The Holidays?

Thanks to GamesDomain for their review of Metal Arms: Glitch In The System, as their take on Vivendi's multi-platform "robot-themed third-person shooter", released this week, echoes the conclusions of many other positive ratings in proclaiming: "it's a real shame that this game doesn't seem to have quite the attention it deserves." 1UP also comments on the title as "one of the best under-hyped games of the year", describing it as "Ratchet & Clank fused with Halo", but why has this Swingin' Ape-developed title got such a low profile - lack of advertising, choice of subject matter, too many games released at the same time?