Recycling TV Ads

Posted by michael on Sunday November 23, 2003 @11:48AM from the reduce-reuse-recycle dept.

Makarand writes "According to this article in the Denver Post a young entrepreneur has gotten into the business of recycling junked TV commercials for clients with low budgets. TV ads cost anywhere between $50,000 and $1 million and small businesses usually cannot afford an original production. The company, Thought Equity, wipes off all references to the earlier company and makes the junked commerical ready for reselling with a price tag less than $10,000. Also businesses that want their ads on the air as soon as possible are approaching the company seeking recycled ads because producing original ads takes time."

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Hmm.. by noname3 · 2003-11-23 11:56 · Score: 5, Insightful

Wouldn't a familiar scene and tune already associated with another product just be free advertising for the previous product? If I see that "I am Canadian" speech in commercials, I'll still think of Molson even if it's about commemerative coins from the mint.

When people use stock photos in ads they generally photoshop in other junk, but with tv commercials being so expensive I'm going to expect a lot of identical commercials with different names tacked on the end. After all, it's targeted to those with low budgets.