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Web Pages Are Weak Links in the Chain of Knowledge
PizzaFace writes "Contributions to science, law, and other scholarly fields rely for their authority on citations to earlier publications. The ease of publishing on the web has made it an explosively popular medium, and web pages are increasingly cited as authorities in other publications. But easy come, easy go: web pages often get moved or removed, and publications that cite them lose their authorities. The Washington Post reports on the loss of knowledge in ephemeral web pages, which a medical researcher compares to the burning of ancient Alexandria's library. As the board chairman of the Internet Archive says, "The average lifespan of a Web page today is 100 days. This is no way to run a culture.""
There already is such an identifier. It's called a Universal Resource Identifier, or URI. See Berners-Lee essay Cool URIs Don't Change.
Law journals have tried to tried to cope with the proper weight of authority to grant web pages by trying to follow the Blue Book, a citation manual.
The general rule has been that whenever you can find something in print, cite to that, but add an internet cite when either it is available and would make it easier to find, or if it is only available online.
Things that are only available online are surprisingly common in citation. The leading court reporter services (WestLaw and Lexis Nexis) both have cases that aren't "officially" printed, but are available online.
Also, many journal articles will cite to web pages such as a company's official description or press releases.
In general, these citations are treated for their functional purpose and not their form of media -- online cases are grouped (last) with other cases, and information from most web site is considered a pamphlet or other unofficial publication.
This system seems to deal with the fact that they are ephemera pretty well. The citations really are only used to make a point that is merely illustrative or is easily accessible to legal practitioners.