Slashdot Mirror


Acclaim Tries Bloodvertising To Promote New Game

Thanks to Ananova for reporting that Acclaim UK are trying what they call 'bloodvertising' to promote Gladiator: Sword of Vengeance, their PlayStation 2 and Xbox title billed as "the bloodiest ever [videogame]." The UK promotion will include: "Advertisements in bus shelters.. [where] cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements." This continues Acclaim's increasingly desperate series of publicity stunts, including using "spray-painted homing pigeons" at the Wimbledon tennis tournament and trying to place game adverts on gravestones.

4 of 62 comments (clear)

  1. Too bad... by Anonymous Coward · · Score: 5, Funny

    The Acclaim marketing department has more creativity than the actual project developers.

  2. Re:Final Fantasy and buying it for it's name by JAYOYAYOYAYO · · Score: 5, Funny

    "I am not a Final Fantasy Fanboi" bro, your username is 'Cecil' and you have a link to Final Fantasy music videos in your sig.

  3. What next? by morcheeba · · Score: 4, Funny

    zoocube ads will excrete poo?
    ducatti world leaks oil?
    I don't even want to know what liquid they'll use to promote Iggy's Reckin Balls!

  4. Re:This is a problem by Dachannien · · Score: 2, Funny

    "I'll make a program where every time you click a huge pool of blood explodes and spills everywhere. Is it a fun game? no."

    I'd play it. I mean, I wouldn't pay for it, but I'd play it. Shoving a guy down the stairs or running a guy into a wall with a truck is fun, so why wouldn't exploding blood pools be fun?