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Acclaim Tries Bloodvertising To Promote New Game

Posted by simoniker on from the still-smoking dept.

Thanks to Ananova for reporting that Acclaim UK are trying what they call 'bloodvertising' to promote Gladiator: Sword of Vengeance, their PlayStation 2 and Xbox title billed as "the bloodiest ever [videogame]." The UK promotion will include: "Advertisements in bus shelters.. [where] cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements." This continues Acclaim's increasingly desperate series of publicity stunts, including using "spray-painted homing pigeons" at the Wimbledon tennis tournament and trying to place game adverts on gravestones.

2 of 62 comments (clear)

  1. Turok by Luigi30 · · Score: 4, Informative

    Don't forget when they got someone to name their kid Turok for $100,000... (sorry for repost, slashdot hiccuped and said I was an AC)

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  2. It's funny until someone gets blood stains... by hookedup · · Score: 4, Informative


    The 'blood' will slowly appear to spill out on the streets and drip onto the pavements.

    What happense if if someone gets this on their pantlegs or shoes?
    But really....I think one of the advertisers was watching simpsons and saw the episode with the itchy scratchy: the movie billboard which poured blood onto the newlyweds below.