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Sammy Buys Shares, Angling For Sega Takeover

cdneng2 writes "Following failed merger talks earlier this year, it seems like game developer/pachinko giant Sammy has made a bid to acquire 22.4% of Sega shares. Sega's former parent company CSK sold its shares to Sammy, Japan's largest pachinko machine maker, who also has a game development subsidiary. The article mentions: 'Sega managed to rebuff its most enthusiastic suitors [including Namco, possibly EA, Microsoft] in a determined effort to remain independent', but it seems their efforts may be failing. The piece also notes: 'Sega officials are believed to have been particularly unhappy about a merger with Sammy due to the shady image of the pachinko industry in Japan'."

2 of 32 comments (clear)

  1. Pachinko/Pachislot by FesterDaFelcher · · Score: 5, Informative

    Off Topic, but here is a great presentation on how pachislot/pachinko works, if you dont know. Great Engrish too.
    Sammy Pachinko Virtual Tour

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  2. Better than Sony, Microsoft or Nintendo.... by dstyle5 · · Score: 5, Insightful

    ... buying them. If the Sammy buyout goes through then Sega will most likely still develop games for all consoles. :) If Sony, Microsoft or Nintendo would buy them then Sega games would be exclusive to one console again, which isn't fun if you don't have all 3 consoles.