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Pretty Women Scramble Men's Sense Of The Future

Adam_Trask writes "Psychologists in Canada have finally proved what women have long suspected - men really are irrational enough to risk entire kingdoms to catch sight of a beautiful face." The methodology is not air-tight, but how many scientists figure out a way to use Am I Hot or Not at work? See also "Women Live Longer Because Men Are Dumb."

28 of 100 comments (clear)

  1. Firstly by rhs98 · · Score: 3, Funny

    Firstly: "Psychologists in Canada" + "The methodology is not air-tight" = verifiably-true???!?!?!


    "But we hypothesise that viewing pictures of pretty women was mildly arousing"
    Duh! Thats what the internet was invented for...

    "If there's the prospect of getting a very [strike]attractive[/strike] rich partner it may pay a man to take more risks than if an average partner was available."

    Thats better...


    "If you are less attractive, with few potential partners, then it pays to take risks"
    I.e, go for the cute ones! Nice...thats where I am going wrong...lol

  2. Genetics again? by IANAL(BIAILS) · · Score: 4, Interesting

    Isn't this just millions of years of evolution at play? The only reason we are all here today is because our ancestors were successful in finding a mate and passing on their genetic information... and we simply are the product of that evolutionary background.

    The fact that both males and females were tested, and only males showed this behaviour tends to confirm this. For reproduction, females must spend far, far more resources than males do (as my old ecology prof used to say, 'sperm are cheap'). They can therefore afford to be more selective when it comes to mates. Males, on the other hand, aren't assured of passing down their genes, thus the evolution of such behaviour.

    1. Re:Genetics again? by SandSpider · · Score: 4, Insightful

      It may be hardly surprising from an evolutionary standpoint, but it doesn't mean that the study wasn't worth doing. The problem with Evolution as a Behavioural Theory is that it's very difficult to falsify. It's pretty easy to take existing data and fit it into an evolutionary theory, but it's very difficult to find data that proves that the behavior does not come from evolutionary factors. So it's a neat theory, and it's fun for TV shows and parties, but it's not all that useful from a scientific perspective.

      =Brian

      --
      There is nothing so good that someone, somewhere, will not hate it.
    2. Re:Genetics again? by drox · · Score: 2, Insightful
      For reproduction, females must spend far, far more resources than males do

      Not necessarily true. In general, females invest more directly in the rearing of the young, but males often have a considerable investment in courtship and in keeping rivals away from their mate. They may even have special structures (antlers, horns and the like) or coloration that serves no other purpose than to attract a mate and/or intimidate rivals. If that's not investment in reproduction, I don't know what is.

      ...as my old ecology prof used to say, 'sperm are cheap'.

      That may be, but getting them to do their job (i.e. procreating) successfully can be very expensive.

      The fact is that reproduction is costly, regardless of whether one is male or female, and regardless of whether that cost is paid before or after the young are born/hatched/whatever.

    3. Re:Genetics again? by hurtstotouchfire · · Score: 2, Interesting
      Good point. Going with the survival of the fittest concept, there's also the point that women (historically, although no longer of course *ahem*) relied on men not only for their freely dispensed semen, but also for hunting, shelter and protection. Therefor seeing photographs of attractive females, might incite competitiveness, which could induce 'irrational discounting'.

      Plus there's the chance that there were dykes in there. Actually, I'd be extremely interested to see how homosexuals reacted in comparison with their hetero counterparts.

      There's also the possibility that the male tendency for irrationality around attractive women has nothing to do with effort expended to reproduce, but just with chances of reproduction period.

      From a propagation of one's own genes standpoint:
      If a female is successful in getting pregnant, she will indeed have to spend the next 9 months, and really the next couple years, out of the game. If a male succeeds in impregnating a woman, he can go to it again 5 minutes later (or several hours in some cases) but in theory 5 minutes later. Therefor it'd be in his interest (propagation-wise) to be a little fickle, and to make quick, instant-gratification decisions. The woman's primary concern for propagating her genes is to keep that kid alive. So she's more likely to be focused on the future.

      Personally, I don't identify with that whole mindset, but hey, I'm not straight. Maybe I think like a man.

  3. my personal favorite by kurosawdust · · Score: 3, Funny
    My favorite is when guy catches his girl cheating on him with another guy...and then goes after (or at least gets mad at) the guy, with whom he had no "emotional contract", shall we say.

    I don't know if scientists have a name for this most delicious of male irrationalities, but I like to call it the Jerry Springer Phenomenon.

    1. Re:my personal favorite by kinnell · · Score: 4, Insightful
      My favorite is when guy catches his girl cheating on him with another guy...and then goes after (or at least gets mad at) the guy, with whom he had no "emotional contract", shall we say.

      When a man chooses a partner, he chooses to invest a lot of energy into rearing her offspring. If, however, she is impregnated by another man, all that energy is wasted, from the point of view of his own genes, because the other man's genes are propogated. The woman, however, can still be used to propogate his genes. Overall, the best behaviour for your genes is to get furious at anyone who tries to mate with your woman, not with your woman.

      --
      If I seem short sighted, it is because I stand on the shoulders of midgets
    2. Re:my personal favorite by BrynM · · Score: 4, Informative
      My favorite is when guy catches his girl cheating on him with another guy...and then goes after (or at least gets mad at) the guy, with whom he had no "emotional contract", shall we say.

      I don't know if scientists have a name for this most delicious of male irrationalities, but I like to call it the Jerry Springer Phenomenon

      It's called Sperm Competition and is a very real biological process in men of all species.
      --
      US Democracy:The best person for the job (among These pre-selected choices...)
    3. Re:my personal favorite by kurosawdust · · Score: 4, Funny

      True. However, I do believe this line of reasoning would find its culmination with businessmen throwing their feces at each other during board meetings.

    4. Re:my personal favorite by ConceptJunkie · · Score: 2, Funny

      Perhaps. I think you are right except you replace "businessmen" with "politicians" and "board meetings" with "campaigns".

      --
      You are in a maze of twisty little passages, all alike.
    5. Re:my personal favorite by Wireless+Joe · · Score: 2, Interesting

      Wouldn't this mean that the cuckold should go after the other man's children

    6. Re:my personal favorite by drox · · Score: 2, Interesting

      When a man chooses a partner, he chooses to invest a lot of energy into rearing her offspring.

      This applies to human beings and to very few other species (except among bird species, where it's quite common). Males of most species provide little to their offspring other than genetic material.

      Overall, the best behaviour for your genes is to get furious at anyone who tries to mate with your woman, not with your woman.

      Strangely enough, this would seem to apply across the board, whether a male invests directly in his young or not. There are costs associated with breeding, whether applied to the rearing of young or to the courtship. So the male *does* have a considerable investment in his offspring, it's just in many species it's invested before they're even born/hatched/whatever.

  4. Men by ed333 · · Score: 3, Funny
    men really are irrational enough to risk entire kingdoms to catch sight of a beautiful face

    In other news today, the Earth has been reported to be round!

    1. Re:Men by blamanj · · Score: 2, Funny

      Not only that, the physiological reason has been known for a long time, as well.

      All of the man's blood has rushed from his head and gone...other places.

  5. Women?? by lostindenver · · Score: 4, Funny

    What are those? Whats this pretty? Is it like a simple command line or like a Gui..

  6. It finally makes sense by scottjantz · · Score: 5, Interesting

    My wife is a sales associate at a small electronic retail store full of insanely high-priced gadgets. The people she works with are average looking while she is quite stunning. Her sales are more than three times the next highest sales associate. I once witnessed her sell two high end IPaqs and a Tablet PC to the same guy who didn't even know what he was going to do with them.

    Until this article I wasn't sure if it was her beauty, or some Jedi mind trick. Now I know.

    1. Re:It finally makes sense by RCO · · Score: 2, Funny

      Now you have to forget that you ever knew that minor fact because if you keep thinking about it you might someday start looking at what she sold you.

      wait did I say that out loud???

      Ok, now we just have to shoot him, since he can't propogate this knowledge...

      --
      'And all the monkeys aren't in the zoo Every day you meet quite a few...'
    2. Re:It finally makes sense by iggymanz · · Score: 4, Funny

      post a link to her picture & we'll mod your karma to the moon!

  7. It would be much more interesting.... by aminorex · · Score: 4, Insightful

    I would have found it much more interesting
    if the study had included the impact of exposure
    to statistically attractive males and females
    to both male and female subjects.

    Clearly the interest of advertisers lies in
    gaining a favorable irrational reaction.
    But I notice that advertising geared toward
    women generally includes images of attractive
    females, not of attractive males. Thus I
    think the negative results obtained by
    exposing females subjects to statistically
    attractive males is unsurprising.

    I found the reasoning of the sociobiologist
    interviewed in New Scientist to be facile.
    If this study had been done 50 years ago,
    they would have interviewed a psychoanalyst
    and obtained a similarly affected "expert"
    deep analysis.

    --
    -I like my women like I like my tea: green-
    1. Re:It would be much more interesting.... by SandSpider · · Score: 3, Funny

      I would have found it much more interesting
      if the study had included the impact of exposure
      to statistically attractive males and females
      to both male and female subjects.


      I see you're neither a Psycholog/Sociology grad student nor a professional researcher in the field. If you were, you would instead think, "A ha! Now I know my thesis/next paper!"

      But, yes, the cool thing is that you can take the results from earlier experiments and, preferably after appropriate verification of reproducibility, extend the experiment to include the new factors. I am sure someone will do this, but I doubt it will receive as much press as the original study. Unless it proves that all women are lesbians, in which case it'll probably get much wider coverage.

      =Brian

      --
      There is nothing so good that someone, somewhere, will not hate it.
    2. Re:It would be much more interesting.... by kryzx · · Score: 4, Funny

      Mmmmm... "statistically attractive".

      One would be hard pressed to find another phrase so succinct, and yet containing so much "essence of UberDork".

      --
      "I don't know half of you half as well as I should like, and I like less than half of you half as well as you deserve."
  8. Hmmm... I wonder by Descartes · · Score: 4, Interesting

    if they'd get the same results if they tested gay men (with the appropriate pictures). Or if they showed pictures of attractive men to straight men.

    It would be interesting to see if this breaks down on gender lines or sexual preference lines.

  9. Back to the Future by AtariAmarok · · Score: 2, Funny

    The news item title sounds like a description of the "plot complication" in "Back to the Future III" where Doc Brown meets the schoolteacher.

    --
    Don't blame Durga. I voted for Centauri.
  10. I can confirm this! by Fulkkari · · Score: 2, Insightful

    Women have been exploiting this built-in feature in men for years!

    Unfortunately there are no vendor patches available at the time beign. A temporary fix is not to have any contact with these 'women' (this should not be a problem for usual /. reader)!

    NOTE: Even pr0n should be avoided while doing important decisions.

    Knowing these facts helps preventing such exploitaition in the future.

    --
    I demand the Cone of Silence!
    1. Re:I can confirm this! by sfjoe · · Score: 2, Interesting

      Unfortunately there are no vendor patches available at the time beign.

      Depends on what you're "patching" for. Less attractive women have been buying cosmetics for centuries.

      --
      It's simple: I demand prosecution for torture.
  11. Nostradamus by AtariAmarok · · Score: 5, Funny

    "Pretty Women Scramble Men's Sense Of The Future"

    No where is this more apparent than comparing the work of Noastramus before, and after, he met the fetching Marie Rocque on a trip to Nice.

    Previous to this, his qautraines were known for their poetic quality and predictive power.

    After Cupid's arrow struck him, his writings were reduced to doggerell of no predictive ability, such as "Purple space alien destroy Russia in 1983", "Small Bears of Shicageau Win World Series 2001", "Cylons Led by Picard Destroy Babylon 4 in 2525", and "Matrix III Better than Matrix I".

    --
    Don't blame Durga. I voted for Centauri.
  12. Re:women are just as bad by drox · · Score: 5, Interesting

    Women, by contrast, made equally rational decisions whether they had been shown pictures of handsome men or those of average attractiveness.

    Perhaps this is because women tend to be less aroused by visual stimuli than men are.

    No I don't have a source for this except for anecdotal evidence, but that anecdotal evidence is rather persuasive. Visual porn is overwhelmingly designed with the male (gay and straight alike) in mind, while tactile stimuli (sex toys, vibrators, etc.) are marketed primarily to females. I don't think this is by accident.

    Perhaps if the women were asked to make those rational decisions while being massaged by a skilled masseur, their decision-making ability would be found to be impaired in a similar way to the males' impairment when confronted with visuals of attractive women.

    How 'bout it, researchers? Design me a study!

  13. Re:Yup, a pretty woman requires quick action by provolt · · Score: 2, Funny
    More important to know ourselves and the manipulation we are subject to. Intersting that sex is used to sell beer very successfully, but not to sell geek toys (mobos, HDs, ...). Why?


    That's really easy. Beer often helps you get sex. Marketers and consumers know this, so their commercials are "hey drink this, get laid".

    I would venture to say that the number of times someone has gotten laid because of their computer components is around 10. And 6 of those were probably Steve Jobs.