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Free IBM Computers For UK Households

Albanach writes "The Scotland on Sunday newspaper is reporting that UK firm Metronomy are offering 200,000 IBM PCs free of charge to UK households. Of course, there is a catch - advertising. Accepting the terms and conditions will get users a free IBM PC running Windows XP, but they will also be required to watch three minutes of TV style advertising for every hour of computer use and undertake to use the PC for a minimum of 30 hours per month."

18 of 365 comments (clear)

  1. doomed to fail? by gooru · · Score: 4, Interesting

    Didn't a failed experiment like this happen in the U.S. already? This reminds me of all the free ISPs that used to exist for a brief time that are now all defunct or for pay.

    1. Re:doomed to fail? by ameoba · · Score: 4, Informative

      You're probably thinking of PeoplePC.

      --
      my sig's at the bottom of the page.
    2. Re:doomed to fail? by ron_ivi · · Score: 4, Informative
      Sounds like old news to me... Here's an article from the good old .com days.

      Free PCs, but not a free lunch: "Free-PC.com of Pasadena, California, plans to give away 10,000 Compaq ".

    3. Re:doomed to fail? by Dylan2000 · · Score: 4, Insightful

      What does a cheap PC cost? $299? $200? If I offered you $200 would you take it? I hope you would.

      These PCs are not for /. readers, they're not for our parents either. These are for people who know *nobody* who knows about computers. All they know is that it's 2003 and everybody is supposed to have a computer in their home. And this one is free. It's like a free gift of $200. And they have to watch some ads. For you and me that's a dealbreaker but not for some people.

      Get off your high horse. Some people *like* the idea of a free couple of hundred dollars. It's nice that you don't but don't condemn other people for liking free money.

      --
      Build your own website - full service homepage system your m
    4. Re:doomed to fail? by Znork · · Score: 5, Interesting

      "It's nice that you don't but don't condemn other people for liking free money."

      I dont. However, the advertising has to be paid for or the company making the offer will go bust. Would you spend your advertising budget trying to sell your products to people who cant spend $200 on a PC, or would you spend your advertising budget on some demographic that may have more disposable money that they can spend on buying your products?

      It's a good deal. For the recepients of the computers. But they're not the ones who will be paying for the PC's. So, how are they going to sell it to those who will be paying for it?

      It's not about wether or not I'd take your $200, it's about wether or not you're going to give it away. Are you?

    5. Re:doomed to fail? by stephenbooth · · Score: 4, Insightful
      They get a computer in return for watching some ads.

      In much the same way that they get TV shows in return for those shows being periodically interrupted by advertisements.

      Stephen

      --
      "Don't write down to your readers, the only people less intelligent than you can't read" - Sign on Newspaper Office Wall
    6. Re:doomed to fail? by stephenbooth · · Score: 4, Insightful
      Would you spend your advertising budget trying to sell your products to people who cant spend $200 on a PC

      Depends on what you're advertising. If you're selling luxury cars or high end home cinema systems then probably not. If you're selling soap powder, high interest loans for people with debt problems or tins of baked beans then probably you would. Also bear in mind that there will probably be some sort of spyware either in the PCs or in the adverts themselves that will allow the people sending the ads out to target the ads. If they see someone searching the web for bridging loans then their next ad break will probably contain at least one ad for a finance comapny or a debt councelling service, if they spend at lot of time on the Autotrader web site then their next ad break will have an advert for "Yes! Car Credit". A targeted and well defined audience for your ads, being able to get your ad infront of people who you already know are interested in your product, is a total dream for advertisers.

      Stephen

      --
      "Don't write down to your readers, the only people less intelligent than you can't read" - Sign on Newspaper Office Wall
    7. Re:doomed to fail? by Haeleth · · Score: 4, Interesting

      Didn't a failed experiment like this happen in the U.S. already? This reminds me of all the free ISPs that used to exist for a brief time that are now all defunct or for pay.

      What, like ConnectFree and UK2? Maybe all the free ISPs in the USA died or started charging, I have no idea, but here in the UK they're alive and well.

      In other words, what happened in America is no guide to what will happen here.

  2. PC Worth 800?! Hardly! by Anonymous Coward · · Score: 5, Informative

    IBM Thinkcentre 411 inc vat

    You just need to look at IBM's own website to realise that a same spec PC is 411inc vat - nowhere near the 800 this news article is claiming it's worth!!

  3. A sneaky way to avoid the advertising. by peterpi · · Score: 4, Funny

    Don't tell anybody, but when the adverts start, I'm going to CLOSE MY EYES! heheheee!

  4. Re:Why the U.K.? by mickwd · · Score: 4, Insightful

    "The economy in the U.K. is horrid right now. Nobody has any money or work and everyone is on welfare."

    Oh, come on, it's not that bad. If people have no money, how come house prices have risen by about 40% in the last two years ?

    "What use is advertising to "poor" people if they can't buy most of the crap you are hawking?"

    Come off it, this is still a pretty wealthy country, on world-wide basis. It remains to be seen whether this is a good idea, but I'm sure IBM have done their sums, and a bit of research.

    "I would have picked Germany, at least they have money. Seig Heil!"

    Stop being a prick.

    "Oh, in case you are wondering I'm British."

    Yep - and the kind of Brit that the rest of us are ashamed about.

  5. Re:Thanks for the whitespace! by Ingolfke · · Score: 4, Funny

    Nope... he just forgot to insert the ads.

  6. Ha! Deja vu by JoeShmoe · · Score: 4, Interesting

    (looks over at the Compaq 5301 in the corner)

    Where have we heard this before? Oh yes, Free-PC.

    In 1999 or there abouts Free-PC was doing the "ad-supported computer" scheme. Of course, back then streaming video for ads was out of the question and so they just chopped a 1024x768 desktop to be an 800x600 desktop with standard animated GIF type ads around the surplus.

    I was lucky enough to get one. Free-PC had no chance. I think they were toast even before the dot-com bubble burst. In the end, the were bought by eMachines who had no interest in supporting the crazy scheme so they sent us all letters giving us ownership of the computers.

    Truth be told, I thought it was a decent machine for an (ugh) Presario. Has some kind of AMD, I think it was a K2-66 maybe. I kept lugging around because I intended to find an upgrade for it, but the fastest processor it supports (a KIII+) goes on eBay for ridiculously absurd prices.

    But anyway, back on topic, I think companies are nuts to keep trying this. It took all of five minutes for people to figure out how to hack the Free-PC to be a normal PC (not to mention, play any game that used DirectX and ads go bye bye). I highly recommend people sign up for this. I'd bet dollars to pesos they go under in a year and everyone walks away with a free computer. History repeats itself right?

    - JoeShmoe
    .

    --
    -- I wonder which will go down in history as the bigger failure: the War on Drugs or the War on Filesharing
  7. Re:Why the U.K.? by nstrugnell · · Score: 5, Informative

    I know you're just trolling but I'll bite anyway as someone has modded you insightful.

    FYI:

    Unemployment in the UK currently stands at 5%, compared with 6% in the US and 10.5% in Germany which puts the lie to your 'everyone is on welfare ' claim. BTW, Brits don't say 'welfare', it's call the dole which makes me suspect your claim to be British.

    Inflation is at 2.6% compared with the US at 2% and Germany at 1.2%, however wages have increased 3.6% whicg puts the lie to your 'no-one has any money' claim.

    And finally, the UK is running a budget deficit of 1.9% of GDP compared to Germany at 3.7% and the US at 4.6% (and Japan 7.7%). Not great, but better than most.

    On the whole, the UK has ridden the downturn better than most countries.

    Anecdotally, I used to work for a US s/w firm in the UK - when the firm folded with the tech crash, every single UK employee had no problem finding other work - to this day many employees in the US are still unemployed or at least under-employed.

    Cheers,
    Nick

    PS All figures are from the Economist indicators section for November 22nd-28th 2003.

  8. Re:did you read your post? by Deusy · · Score: 4, Interesting

    So, if you understand what you wrote, are you suggesting that they'll ship a GNU/Linux version of their ad software?

    Yes, I read my post you dingbat.

    No, they won't be shipping a GNU/Linux versoin of their ad software. Yes, I can still 'load' it onto my PC to adhere to their TOCs. Just copy it over to my HD.

    Or I could keep WinXP on a partition and boot that once a month although that's less preferrable than the first option.

    Or I could hit the middleground by using WINE.

    Also, the terms and conditions say that you must connect to the internet at least once per month. Obviously this is so that some piece of software can transmit data to verify that you've installed your ads etc. Will this software be available for GNU/Linux?

    Who cares? Their TOCs don't stipulate, "You must be on the Internet so our software can register each month." Nor does it say, "You must use the preinstalled operating system." It simply says, "You must be connected to the Internet once a month." I can do that. So what if their software doesn't fire? It's no concern of mine.

    --

    Free Gamer - Free games list and commentary

  9. Comment removed by account_deleted · · Score: 5, Informative

    Comment removed based on user account deletion

  10. Why bother with all the hacking? by YrWrstNtmr · · Score: 4, Insightful

    Well...because we can, and it makes an interesting afternoon...:)

    But damn, people. All the suggestions of "2nd hard drive" "boot into Knoppix" "VMWare and run XP in the background" "hack this, hack that"
    WHY BOTHER?

    This machine is not aimed at you, nor anyone you know( ok...maybe your granny. but if you were a good grandson, you'd have hooked her up by now.). This is aimed at the current non-PC people. And as a way to get them into the virtual world, it's OK.

    If/when a way is found to circumvent the adware, phone home routine, etc...the advertisers will get no return on their money. One by one, they will pull out, Metronomy will kill the program for lack of funds, and a lot of people will never get their free PC. The only ones that may possibly benefit will be the ones that get in early, as they may be allowed to keep the machine after Metonomy goes under.

    Let's leave this one alone to sink or swim on its own accord. Personally, I think it'll sink, but we don't need to push it off the end of the pier.

  11. FreePC.com got me a free computer by jtheory · · Score: 4, Insightful

    There were a couple of companies that tried this. I got a free computer through FreePC.com back in '99.

    I had just gotten out of college and had no computer at the time (and was pretty broke)... plus I had a strong suspicion that the company would go out of business... so I signed up on FreePC.com and got a free Compaq Presario.

    Not a great computer, mind you -- 32 meg ram, 2 gig harddrive (I think.. maybe 1.5), 333 mhz cyrix processor, win 98, dial-up internet access included. But I added another 56mb RAM to make it useable and used a shareware tool called WinSniper to hide the ad windows (which were in a border around the screen, at all times). I still didn't have the whole screen to work on, which was unfortunate, but I didn't want to disable the software altogether, since it reported back to their site when I logged onto the internet.

    So it was a subpar experience... but after a few months the company folded (as I had expected), I removed their software, and that was my computer for a year or two. Now it's retired. I keep meaning to install some variant of Linux on it, but never quite get around to it.

    Anyway, this British program sounds like a similar scheme... I'm hoping they did a lot of research into why their predecessors failed so miserably before they launched this company. Yes, computers are cheap, but you need to get a lot of ad revenue to cover salaries for all the *support* personnel you will need. Plus, the demographics they're hitting are all bass-ackwards; advertisers want to pitch to people who are ready to *spend* money on new stuff... NOT people who are willing to suffer just so they can *avoid* paying a few hundred bucks for an inexpensive computer. Think about it.

    --
    This stare intentionally left blank.

    --
    There are only 10 types of people: those who understand decimal, those who don't, and, uh, 8 other types I forget.