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Smart Billboards

djdanlib writes "The New York Times ran this story Sunday about the Mobiltrak smart billboard system. It works by detecting what radio station you're listening to as you pass by a billboard, then displaying advertisements targeted at that station's demographic. It's kind of like a real-time Nielsen Ratings system for radio. And it's entirely passive, requiring no special hardware in your car - it receives the faint tuning signal generated by your radio." We've mentioned these before.

7 of 313 comments (clear)

  1. I'm smart by Anonymous Coward · · Score: -1, Offtopic

    so put me on a bilboard, nukka.

  2. Hey, 'smart' Americans! by Anonymous Coward · · Score: -1, Offtopic



    Why all the fuss over Saddam and yet these guys are still oppressing millions? Aren't they evil enough for you? What was so special about Iraq?

    Kim Jong-il - North Korea

    Robert Mugabe - Zimbabwe

    Ayatollah Khamenei - Iran

    King Fahd bin Abdul Aziz - Saudi Arabia

  3. fp by haxorest · · Score: -1, Offtopic

    first post on teh spoke pwnage

  4. Smart? by Anonymous Coward · · Score: -1, Offtopic

    If Viacom is in on this I want no piece of it.

    How smart can one be sitting in a traffic jam staring at billboards?

    first post bitches

    much love kate the great

  5. And if you listen Geeks in Space (-1, funnytroll) by Anonymous Coward · · Score: -1, Offtopic

    You get this on the billboard

  6. Re:Oh boy... by Anonymous Coward · · Score: -1, Offtopic

    Did you know Saab sells a cheapskate Japanese
    model in the US, but branded Saaab?

    They figure americans don't know the difference...

  7. Re:Welcome to 10 years ago ... by FuzzyBad-Mofo · · Score: 0, Offtopic

    Indeed, the sport of American Football was tailor-made for tv broadcasting, with plenty of pauses for commercial spots in the game, and the season culminating with one of the greatest marketing extravaganzas of the year (the Superbowl).

    I can't stand the sport myself, would rather watch Baseball, Hockey, Rugby, Tennis, Golf, Curling, Bowling, Celebrity Poker, Synchronized Swimming, pretty much anything rather than American Football. It's simply too boring. A brief moment of action followed by 10 minutes of waiting. Rinse, later, repeat. Now Canadian Football, there's a sport! :)