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Smart Billboards

Posted by michael on from the your-dog-wants-steak dept.

djdanlib writes "The New York Times ran this story Sunday about the Mobiltrak smart billboard system. It works by detecting what radio station you're listening to as you pass by a billboard, then displaying advertisements targeted at that station's demographic. It's kind of like a real-time Nielsen Ratings system for radio. And it's entirely passive, requiring no special hardware in your car - it receives the faint tuning signal generated by your radio." We've mentioned these before.

5 of 313 comments (clear)

  1. Re:Hey, 'smart' Americans! by Anonymous Coward · · Score: -1, Troll


    WTF?

    First we are killing innocent people, and now you want us to invade 4 other countries? Christ man...

  2. sucking on teh spoke 4 u! by Anonymous Coward · · Score: -1, Troll
  3. 3 steps to Profit! by Anonymous Coward · · Score: -1, Troll

    1. Post resgistration-required links on the front page of /.
    2. ???
    3. Profit!!!

  4. Re:Hacks? by Anonymous Coward · · Score: 0, Troll

    They're a bunch of arrogant assholes with small penises that they're trying to compensate for with their oversized, gas-guzzling vehicles that they use to intimidate everyone around them.

  5. Soviet Russia by Anonymous Coward · · Score: -1, Troll

    In Soviet Russia Billboard advertises you.