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On The Future Of PC Games At Retail

Thanks to GameSpot for their article debunking rumors that EBgames and GameStop would entirely remove PC titles from their stores in the New Year, but still painting a somewhat bleak picture regarding the PC game's strength at retail. The article cites recent GameStop SEC filings showing "...just seven percent of its total sales were PC games, compared to 64 percent of revenues coming from console games." A games analyst also commented that, while a complete denuding of PC racks was probably out of the question: "It wouldn't surprise me if there was a pretty serious cutback in shelf space though, as that demographic is really only served by a handful of games." Although EBgames' top policy-maker clearly states: "PC games are and will continue to be a very important part of our business", with such a relatively small market share, where does the PC gaming market go from here at retail?

3 of 98 comments (clear)

  1. Console Computer by The-Bus · · Score: 5, Interesting

    Let's see, a quick run-down...

    1. Consoles are cheaper over the long-run. A new PS2 or Xbox is cheaper than most bleeding-edge video cards.

    2. You can rent and borrow console games. $5 gets you a couple of days to try/beat a game.

    3. Console games are more social. You play with friends along side you. Outside LAN parties, it doesn't happen often with PC games.

    That said, PC games still have some definite advantages (internet, mods) and strengths in certain games (RTS, RPGs, FPSs), but that's slipping all the time.

    My $0.02.

    --

    Small potatoes make the steak look bigger.

  2. agree 100% and more. by *weasel · · Score: 5, Insightful

    your missed points are:

    4. Stability. You don't buy a console game on its release day, and then go home and download a 1.1 patch.

    5. Ease of Use. Consoles require you to merely pop in the game and go. there are never patches, drivers, installs, video/sound configs, or any of that stuff PC gamers put up with.

    6. Glitz. Console games are optimized to their fixed hardware. Halo on my xbox looks just like Halo on your xbox. I never have a friend tell me how awesome a ps2 game is, but find out my ps2 isn't fast enough to play it well.

    7. Integrity. in online console gaming, it is possible to guarantee that no-one is cheating. Add to that the consistant matchmaking interface and features across a console, and it's no wonder that MS can successfully charge for their online service. It's miles above the average quality level of PC internet gaming.

    8. Return Policy. Should a console game be found to be buggy, or even just not what it was advertised to be -- you can return it. This can not be downplayed. PC games cannot be returned in almost any case, yet console games can. Regardless of why (and we all know why) the point is that consumers will always gravitate toward the solution that is the most friendly. being able to rent, borrow, and return games is a gigantic benefit.

    At the core though, consoles and their games are intentionally refined for the mass market. Very smart people spend alot of time making sure they are as refined as possible. they are more like appliances than tools. It just shouldn't be surprising to anyone that consoles are the preferred mechanism for gaming for the mass market.

    PC games seem to have a market despite themselves. the hoops that fans jump through, the costs they deal with, the hassles of the menus and setup options, the limitations on the product the paying customer faces (in the name of 'copy protection') -- it shocks me daily to see how PC game fans put up with it.

    --
    // "Can't clowns and pirates just -try- to get along?"
  3. Maybe it's a "Catch-22" by g051051 · · Score: 5, Interesting

    My local game stores (EB Games, GameStop, etc) have a small PC section, in the back, with the games lined up like books so you just see the edge. They aren't sorted by name, developer, or genre. They're just shoved up there randomly. On any slightly busy day, you can't even get back to them to browse because of the crowds.

    The console games take up the front, well lit areas. They are laid out facing the customer, with decent spacing between the titles. Each console has more wall space than the PC games. Until relatively recently, even the Dreamcast had more space in some of the stores.

    Even in the larger stores (Best Buy and CompUSA), the PC game section has been shrinking while the console section has been growing.

    So, it's been getting much more difficult to buy PC games at these stores. So what does that do to sales? Sales go down, the stores stock less PC games, leading to lower sales, etc.

    On the other hand, these stores are very tiny. PC games are in large, non-uniform boxes (this has been changing in recent years, but not enough) compared to the standard size of console game packaging. They can store more product more efficiently with console games vs. PC games.