Holiday Game Sales Semi-Merry After All?
Thanks to CNN for its report discussing specific sales numbers for November's top videogames. The report, shortly following previous analyst worries, mentions that "game software sales climbed 7 percent, as compared to November 2002", fairly reasonable, but still short of (possibly excessive?) analyst estimates. GameSpot has further commentary, mentioning the big winners ("Strong sales of True Crime: The Streets of L.A. (630,000 copies) and Tony Hawk's Underground (554,000) let Activision skate its way to a 46 increase in sales over November 2002"), and the not so fortunate ("November's big loser was Take Two Interactive, whose sales plummeted 47 percent. Hopes that Manhunt would help fill in for the absence of a [new] Grand Theft Auto game proved woefully unfounded, as the controversial game only shipped 75,000 units, a fraction of the 502,000 GTA Double Packs sold.")
I can see Manhunt being eschewed for holidy gift-giving because of its over-the-top violent nature. I wouldn't be surprised, however, if it sells at a more brisk pace once the season of peace and love ends and the season of returns and gift certificate spending begins.
I don't think that Rockstar has necessarily build up enough brand recognition for it to sell every game it makes. If they did, it was all but spent on the horribly medicore State of Emergency. As much as I'm sure they'd like to disagree, since they plaster their logo nearly everywhere, I think people are far more attached to the Grand Theft Auto tagline than they are necessarily Rockstar. Really, few game companies have outside of the niche hardcore gamer. The only brand that really brings in sales on a wide mainstream basis (sales near the level of GTA) based merely on brand is EA Sports. People buy Tony Hawk Whatever because it's Tony Hawk, not necessarily because it's Activision. While you or I might pick up something because Ion Storm or Irrational or Rockstar crafted it, I don't think Christmas shopping parents look for game studios when they're picking stuff up.
Maybe if they'd called it Grand Theft Auto Manhunt it would've sold better.
According to IGN, Mario Kart: Double Dash sold 528,000 copies so far.
The mainstream media really has something against Nintendo this round. They'll gladly complain that their sales are down over past years, but they'll also ignore the fact that sales below Nintendo norms are still really damn high compared to almost everybody else.