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Blockbuster Chief: End DVD Region Codes

Xesdeeni writes "Blockbuster's President/COO Nigel Travis has called for the elimination of the DVD region code. At issue is the situation when a movie is released in one country several months before it is released in another. He points out that pirates 'can drive a cart and horses through these holes in the release schedule.'"

24 of 729 comments (clear)

  1. Preach it brother by Mr+Guy · · Score: 4, Insightful

    The industry is going to hate it. Is Blockbuster big enough to complain loud enough?

    I think they just might be.

    1. Re:Preach it brother by Xner · · Score: 5, Insightful
      Whether or not the Blockbuster chain is large enough I have no idea. They are not very prevalent here in Holland, though I hear they are quite large stateside. However the rental industry as a whole generates a substantial portion of the MPAA members' revenue, and I am sure they will get their attention.

      Let's be realistic here, if Blockbuster complains about it, the rest of the rental business is not likely to hold views that are a lot different. And together they certainly have the clout to make region codes go away.

      --
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    2. Re:Preach it brother by gcaseye6677 · · Score: 4, Insightful

      Considering they are owned by Viacom, I'd say they definitely have some leverage. Then again, it could be one of those cases where one division of a huge corporation wants something different than another division.

    3. Re:Preach it brother by swordboy · · Score: 4, Insightful

      The industry is going to hate it.

      Blockbuster is the industry.

      --

      Life is the leading cause of death in America.
  2. Still a problem? by dew-genen-ny · · Score: 4, Insightful

    Not being funny, but I thought that the region coding was ceasing to be a problem because a high percentage of the devices you buy now can circumvent it anyways.

    What I'd like to see them doing is ending staggered releases worldwide and releasing everywhere on the same day.

    --
    tom-george.comBecause geeks rate higher t
  3. But isn't he confusing by joeflies · · Score: 4, Insightful
    the issue of release schedule vs regional coding? There's no reason why a R1 and and R2 disc can't be released on the same day, so the code itself isn't the issue. His beef is that the window between releases gives pirates an opportunity to strike.

    Now whether having a standard no-code product instead of multiple regional products in the same language saves money for the DVD producers is another story, but he didn't mention that.

    1. Re:But isn't he confusing by Xentax · · Score: 5, Insightful

      The difference is that, without region codes, they'd more or less HAVE to release them at about the same time, because international commerce would make it possible and legal anyway.

      As it stands, region codes are what allow the staggered release dates to work -- sure, the American version is out, but that doesn't do Joe British Consumer any good because the *AVERAGE* DVD consumer doesn't have a region-free DVD player (the average Slashdot poster is apparently another story).

      But yes, of course they could release all the regions on the same date (or very close, instead of months apart). But at that point, of course, you have to wonder what's the point of regions at all?

      This is really about creating artificially closed (or nearly closed) markets, so a cheaper supply or a lower demand in Country X doesn't affect the price in Country Y. That would be the case regardless of release dates. Piracy is tied to the release date disparities as much as the region codes, but the market for pirated discs would be diminished IF you could just order a legal copy from elsewhere rather than wait for the local release.

      Yet another front in the battle over Globalization, I guess. I guess the movie industry has the numbers to justify this scheme as more profitable than worldwide simultaneous releases (or nearly so). I guess they only pull these long delays for movies that do well? If I were them, I'd certainly want crap movies to hit all the markets at about the same time, lest the people in Country Y have a few months to hear from Country X that "Tomb Raider: The Push-Up Bra of Life" defies the laws of physics by managing to suck AND blow, and end up not renting/buying it...

      Xentax

      --
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    2. Re:But isn't he confusing by cgenman · · Score: 4, Insightful

      But regional coding exists to allow staggered releases. By locking different territories, the theory goes, you can release videos in one market while creating pent-up demand in another, but without allowing importers to satisfy that demand. Nigel is arguing that not only is the demand is deflated by piracy, but by having these staggered releases they are responsible for creating a thriving pirate market. The regional coding is, therefore, a failure, and its removal will either force similar worldwide release schedules or will allow people who want to see movies to go to a secondary retailer like an importer and buy a legitimate copy.

      Either way, regional encoding should go.

  4. Or.... by Lee+Horrocks · · Score: 5, Insightful

    They could just release the same version of the DVD simultaneously in all regions?

    After all, if they simply junked region codes, we'd have Studios complaining about people importing foreign versions of movies for which the hold "exclusive North American rights"

  5. Codes are just local monopolies by any other name by tizzyD · · Score: 5, Insightful

    The whole codes thing just seemed to smack of a money grab anyway. More or less the equivalent of trade barriers. Consider this approach:
    - Trader A buys DVD in country X for $n
    - Trader A sells DVD in country Y for $n+m

    Hmmmm. Seems like a nice, free-trade policy that anyone in the Enron Adminstration would support. But codes _try_ to prevent that free trade, saying, hey, you can't sell it over here.

    I think the producers of coded DVDs should be sued under WTO rules as prohibiting fair trade.

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    ...tizzyd
  6. It's going to be a fight by Spad · · Score: 5, Insightful

    The big studios won't give up without a fight, even though it benefits them in no way to keep the rest of the world waiting.

    It's never made sense to me just why they make us (The UK) wait so long for movies after their release in the US, when no changes are required (except maybe a couple of censorship issues). All it means is that if the movie is crap, we hear about it well in advance and then don't go and see it.

    Nice plan!

  7. So what's a good solution for the actual problem? by Junior+J.+Junior+III · · Score: 5, Insightful

    Pirates can drive a cart through the holes in the release schedule whether there's region codes or not, but the holes in the release schedules will still be there whether the region codes are in place or not.

    Doing additional dubs and subtitling takes time, making simultaneous release worldwide somewhat tricky, unless you plan on delivering a "one size fits all" product, or holding up the release of an essentially finished and ready for Market X product until the product is ready for Markets A-Z. One size fits all product means either limiting content to the most restrictive censorship laws in all the regions you want to distribute in. Holding up the release date until all are ready means movies will lose their currency and timeliness.

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  8. I wonder what his motives are.... by Maddog+Batty · · Score: 5, Insightful

    Piracy is obviously a problem but I wonder how much an issue is due to legal sales from one region to another.

    I regularly buy region 1 DVDs and have them shipped to the UK. I don't believe I am doing anything legally wrong and certainly don't believe it is morally wrong. This gives me a DVD months earlier than I can normally get it locally and its often cheaper as well even taking postage into acount.

    Strange how this trade wasn't mentioned in the article at all....

    --
    wot no sig
  9. Region codeing is useless anyway. by Ilex · · Score: 4, Insightful

    This is why many big films like LOTR now have simultaneous International release. It was 6 months before Finding Nemo was released in the UK. I bitTorrented the film because I couldn't be bothered to wait that long. Needless to say when it did come out in the cinema I decided to go see Matrix Revolutions instead.

    Most DVD Players now come with region unlock codes or are just plain chipped. The region 1 DVD's are also easily available in the UK (region 2)

    All this makes region coding useless.

  10. Re:is there anyone out there... by jamonterrell · · Score: 4, Insightful

    The point of this is to assure everyone, including end users who aren't very mentally endowed can view the dvds they paid for, regardless of where they buy them. Especially take into consideration millitary families who move from place to place, DVD regioning is bad for all, but more bad for some than others. Sure, they'll be fine with swapping between the three dvd players they had to buy in the last 2 years to play all of their dvds, but that's not ideal, and there is always the problem of when one of them breaks.

    The other part of this is that one would hope it could turn into a consumer digital rights stand where consumers demand to be able to do whatever they like with what they buy, but I doubt that will happen. Personally, I'm perfectly fine with them producing dvds that can't have previews skipped, that are region encoded, etc, but I do NOT think that law should require dvd player manufacturers to adhear to your will.

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  11. Would be great for us multi-region travellers! by chrispl · · Score: 4, Insightful

    I travel back and forth from Europe all the time and unfortunately few of the DVDs that I have legitimately purchased will work both places whereas burned movies work just fine everywhere. For me it has been a pretty good reason NOT to buy DVD movies because if I PAY for them, it will only work half the time! I have had to search P2P networks for movies that I own on DVD because my "legal" copy won't work.

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  12. Re:Why region encoding in the first place? by cherokee158 · · Score: 4, Insightful

    Part of the reason for region encoding is licensing to television. The franchise rights to exclusively air a program may be sold here in the States, but not so often overseas, so studios find themselves in a situation where they would love to release a popular film or show overseas while it is hot, but cannot do so in the States because it would step on the toes of a local station airing the same show. With video, this was not a big deal, since the NTSC and PAL formats were incompatable and trader was limited, but with modern play-all devices and e-commerce, it became neccessary to restrict overseas movie purchases some other way.

  13. They lost sales to me because of region codes... by GeekWithGuns · · Score: 4, Insightful

    Last year I was in London on my Honeymoon. We ened up doing a lot of shopping and hit a few music/video stores. My wife, who had no idea what region codes were, started picking up a few DVDs that are not available in the US. (A couple of them were Eddie Izzard as I recall) She was very disappointed when I told her that these DVDs would not play in the DVD palayers at home without hacking them.

    Whoever was distributing those DVDs LOST money since we can't buy them here (I've never seen them on shelves here and I didn't care enough about them to try to find them on Amazon). Really, what kind of business model is it to make it impossible to buy your product? Drop the region codes and they will probabily increase sales and kill a few pirates in the process!

    --
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  14. Re:Preach it brother-What's in it for me? by Hatta · · Score: 5, Insightful

    That's easy, if a DVD is available in one region, but not in another Blockbuster can't sell it there. By the time the DVD is released in that region, many people interested in seeing the movie will have already downloaded it. That means less revenue for blockbuster.

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  15. While they're at it... by caitsith01 · · Score: 4, Insightful

    Could they also remove the friggin' un-skippable sections on DVDs? I have all 4 seasons of Futurama, for example, and at the start I am forced to sit through at least 60 seconds of copyright warnings for about 6 different countries followed by the 20th Century Fox animated logo. Ironically enough, because Fox decided not to do a different release for every region, the compulsory crap is twice as long because there is a warning for half of Europe, the UK and Australia and New Zealand.

    It's a big step back for usability when the user can no longer control (i.e. use) the product the way they prefer to. With VHS we could skip trailers, copyright notices and assorted other bullshit - with DVDs they ram it down our throats. I mean, is there *anyone* of the millions of DVD owners who *actually* reads the copyright warnings *every single time* they come on? Are we too stupid to be allowed to skip the warnings if we choose, even though we've seen them a hundred times before? Surely it's enough that we can read the warnings if we want to, and that it is clear that we can do so.

    The decisions made in the development of the DVD format smack of a cartel, not a collaboration between rivals.

    --
    Read Pynchon.
  16. Re:but what about... by the_mad_poster · · Score: 5, Insightful

    No, you can't stop the people who are actually pirates with lawsuits. The pirates that "drive carts and horses" through the holes in these ridiculous release schedules are the kind that are really pirates. That is, they're really criminals. With guns. Like organized crime.

    The MPAA/RIAA has done a good job of brainwashing willfully ignorant people into thinking that "pirate" means some harmless 15 year old kid with pimples that's downloading all the latest releases for their own use. They're not pirates, they're just punks with no money. Pirates really cause problems. There really are pirates and they really are selling bootlegs and they really can be dangerous criminals. They're the ones that are actually pressing illegal copies of games, music, and DVDs and selling them for huge profits. It's like a whole business model and it takes coordinated law-enforcement efforts to bust the operations.

    I've always wondered when someone of consequence would wake up and point out that DVD region encoding is a HUGE catalyst for overseas piracy. If they run a profiteering racket by not releasing a DVD for months (or ever) in certain countries (so as to prevent market saturation and allow them to, effectively, sell 5 or 6 "different" copies of the same, often unchanged, movie over a period of years, each at a full price because you have to buy your own special regionalized version) it's just a huge enabler for people who want to sell bootlegs.

    Think about it. If the movie has been out for three months in Japan and is selling used for 1/3 of the original price, why should I have to wait for them to release it in the U.S. and have to pay full price only because it's "region encoded". It's a scam, plain and simple, and the pirates are having a field day with it.

    --
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  17. Re:Finally by jandrese · · Score: 4, Insightful

    It's not like the consumer has a lot of say in this beyond buying a region free DVD player (which retail chains in the US do not sell). They either accept the region code, CSS, Macrovision, forced ad viewing, and all of the other crap the industry forced into DVDs...or they keep their tapes and slowly move into obsoleceance. Tapes are out, studios are going to stop releasing most of their stuff on tape in the near future (it's already becoming increasingly difficult to find tapes).

    It's not like the consumers had any say into the design of the DVD spec. The studios have a monopoly (copyright) on pretty much all of the movies made in the past 75 years. If the studios didn't get their way, they could have killed DVDs before they even got started.

    --

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  18. Re:Preach it brother-What's in it for me? by fyonn · · Score: 5, Insightful

    It should be obvious to anyone that given the choice always buy the region 1 DVD player.

    no, in europe, given the choice, always buy the multiregion player that can play anything. virtually all our machines are multiregion these days.

    afaik, the problem with buying plain region 1 players is a) sourcing them and b) they probably only support ntsc, and not pal and secam that much of the rest of the world uses.

    dave

  19. Re:Why region encoding in the first place? by mst76 · · Score: 4, Insightful
    The release schedule is the *only* reason I can see for region encoding. And since everyone and their dog can strip their DVD player of region restrictions, it's a useless 'feature' anyway. Can somebody please enlighten me as to the benefits of region encoding? I simply cannot see how the movie industry makes more money by selling to certain people earlier.
    The industry can charge different prices to different customers ("price discrimination" in economics jargon) Let's say in the US people are on average willing/able to pay a bit more for movies than in Asia. The profit maximizing price in the US will be higher than in Asia. Without region lock, merchants will just buy the legitimate Asian discs and sell them at a small profit in the US. This will force the Asian price up and/or the US price down, so in the end there is only one price for both markets (which are actually one market if there were no region lock). This is suboptimal (not profit maximizing) for the industry.