Bollywood Embraces Kazaa Movie Downloads

MaximusTheGreat writes "While Hollywood tries to debate how to tackle P2P movie downloads, Bollywood the world's largest film industry has decided to embrace it. This could usher in a new era of legal movie downloads like iTunes for music, as Bollywood, the Indian film industry produces 1000 movies a year and outstrips hollywood by almost 3:1. Theaters worldwide sold some 3.6 billion tickets to Bollywood films last year, compared with Hollywood's 2.6 billion. In revenue terms Bollywood is already larger than the British, Hong Kong, Japanese and Italian movie industry and is growing at a very fast rate."

Comments

Do demographics factor in?

[Helmholtz Coil]

I wonder if maybe one factor driving their decision was demographics, or the perceptions of demographics.

It almost seems as though Bollywood's perception is that their core Indian market won't be affected by offering the movies online-the original article quotes something like 1 million out of 1 billion people in India have Internet access. So from their point of view, putting movies online can't really parasitize their existing market because it isn't connected. So they can only win-even if somebody finds a way around any protection on the movies, it still can only increase their customer base to reach people they haven't been able to in the past. In other words, even if only 1 out of 100 people actually buy the movie rather than watch any cracked version, that's still 1 more customer than they would have had otherwise.

In contrast, Hollywood seems to perceive their customers as more connected Internet-wise, and so putting movies online will parasitize their existing market. Using the same 1 out of 100 people idea, Hollywood sees it as losing 99 rather than gaining 1.

I'm not saying either or both is right or wrong, it just seems to me to be a difference in how each sees their core market.