Xbox Struggles With Lackluster Sales In Korea

Thanks to the Korea Herald for its article outlining the disappointing performance of Microsoft's Xbox compared to the PlayStation 2 in South Korea. The article notes: "Just a year ago, Microsoft Korea, a unit of U.S.-based software giant Microsoft Corp., envisioned a bright future for its spiffy Xbox video game console... [they] initially aimed to sell 150,000 units during the first year. However, sales have fallen far short of this target at just 60,000 units." In comparison, "The Korean market has so far snapped up 600,000 PlayStation 2 game consoles since its debut 22 months ago." The piece attributes Microsoft's problems to the Xbox lacking "killer titles that instantly grab the attention - and the pockets - of game lovers", but also notes that "some critics attribute the glaring failure of Xbox on the Korean market to Microsoft Korea's poorly managed marketing."

Comments

A case of not serving the market

[Anonymous Coward]

Microsoft still hasn't released that M*A*S*H* game for the X-Box.

Bad Timing

[superpulpsicle]

Back in 1990s Microsoft have numerous opportunities to jump deep into the gaming market. Specifically during the transition from 16bit (genesis/SNES) to 32 (PS1). I still have an issue somewhere of game informer with Gates on the cover. There was so much talk about M$ diving into gaming, but no consoles ever panned out accept an occasional release of age of empires.

They should have gone into the market and dominated then. Not now... with a scene packed with competitors especially sony the 8000 ton godzilla.... who was really just an 800 pound gorilla at one time.

Godzilla not welcome in Korea

[AtariAmarok]

They should have gone into the market and dominated then. Not now... with a scene packed with competitors especially sony the 8000 ton godzilla

Godzilla is not welcome in Korea. It is the territory of Yongary