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MPAA Fights Pirates with Gentle Threats

Gillious writes "Wow! It seems the MPAA has learned from the RIAA's mistakes. It seems we aren't going to get mass-lawsuits for grandmothers and 12-year-old kids. I find this quote most interesting: 'The movie industry, he said, has to ask itself what the music industry should have asked years ago: 'Why do they want to steal from us?' The answer, he said, is simple: 'Because you won't sell them what they want.' The technologists say that what went wrong with the music industry can easily go wrong for movie companies, too.'"

15 of 537 comments (clear)

  1. Camcorder Law by Adolatra · · Score: 5, Insightful

    Am I the only one who was a little miffed at reading the offhand statement that it is now illegal to carry a camcorder in a movie theater? Is there any reason the movie distributors couldn't have just used their clout with the theaters to get them to crack down themselves on bootleggers? Why is a state law necessary? Seems to me policemen have much better things to do than try and help a private establishment such as a theater enforce its own house rules.

    1. Re:Camcorder Law by ratamacue · · Score: 5, Insightful
      Why is a state law necessary?

      Simple: Because it expands the cost and scope of government. As government gets bigger and more powerful, the people who control government increasingly view their roles not as protectors of individual rights, but as business executives whose purpose is to increase revenue and expand market share.

      This is just another example of pork barrel politics: expansions of government designed to further empower the people who control government, at the necessary expense of the people.

  2. More important . . . . by dhowells · · Score: 5, Insightful

    More important than being able to buy what is currently the hottest shit like LoTR, is in my opinion having access to a whole load of old and `out of print' movies, continental film, television archives, etc.

    Im sure that such a thing could be implemented easily and would reflect very well on the industry from an academic and cultural point of view.

    Dom

    --
    use Blunt::Instrument;
    1. Re:More important . . . . by Yorrike · · Score: 5, Interesting
      What I want is content providers like Cartoon Network to sell me single episodes, or entire series of TV shows over the web.

      I would be MORE than willing to part with a couple of bucks an episode if CT could let me download every Samurai Jack episode, or every ATHF episode in a format I can either watch on my PC, via my PC, or have the option to burn to a CD or DVD to watch with my DVD player.

      Hear that content providers? As Samurai Jack currently stands, I'm willing to give you $100 right here and now. But alas, you seemingly don't want my money.

      --

      Looks can be deceiving. Or CAN they?

  3. Why we "steal" by LordK2002 · · Score: 5, Insightful

    ...because we don't want to pay money to see a movie that may or may not be crap. I only ever buy DVDs once I have already seen the movie and decide it's worth buying, and most downloads I delete after viewing without redistribution.

    Offering free previews (perhaps in reduced quality, but watchable) and an easy option to follow up with a DVD purchase may be the way to go.

    K

  4. Arg! by FrostedWheat · · Score: 5, Informative

    Copying is *NOT* stealing! It's "Copying". I've copied all my DVDs to computer to make it easier to watch them and keep the origial DVDs safe. Does that make me a thief? Nope. If I walked into a library or video store and stole a DVD or VHS then that is theft.

    It's quite simple, you'd think they'd get it right more often.

  5. Re:Irony ? by chamenos · · Score: 5, Informative

    oh and just to add on, i'll include an extract from the email universal studios productions sent to my ISP (which was forwarded to me when my ISP emailed me regarding the complaint):

    "This unauthorized copying and distribution constitutes copyright infringement under applicable national laws and international treaties. Although various legal and equitable remedies may be available to Universal as a result of such infringement, Universal believes that the entire Internet community benefits when these matters are resolved cooperatively. We urge you to take immediate action to stop this infringing activity and inform us of the results of your actions. We appreciate your efforts toward this common goal"

    seems pretty fair to me.

  6. Wow! Nothing's changed! by D.+Book · · Score: 5, Insightful

    How about picking submissions that aren't so misleading?

    The article reports that the MPAA sends hundreds of thousands of e-mails and letters to movie sharers, threatening to track them down and serve them with lawsuits. And that, by their own standards, has been 85% effective in scaring off the sharers.

    They might not be launching high-publicity lawsuits yet, but the RIAA's actions have put the fear of God into many sharers, and the MPAA is taking advantage of this. Let the RIAA suffer the negative publicity while riding on the back of the credibility it lends to their own threats.

    As for the "Because you won't sell them what they want." quote, it comes straight from some sharing-network monitoring company which, based on the information at their own website, hardly represents the views of the movie industry.

    So where is the "wow" in this story?

  7. Oh really? by NetDanzr · · Score: 5, Insightful
    Because you won't sell them what they want.

    Nice that the MPAA acknowledges the problem. Too bad that some members still don't do anything to remedy this situation. They still didn't give me what I wanted:

    • Non-censored movies. For me, there's only two ways to obtain a movie, such as Blade Runner or Basic Instinct that has not been censored: I can either buy an European version and crack my DVD player to play all regions (oh no! The DMCA hounds are after me!), or I can download them.
    • Unavailable movies. Some movies, such as one of my favorites, 1492 - Conquest of Paradise are not available in Region 1 at all. Once again, my options are limited to getting the Region 2 version and crack my DVD player or download it.
    • Forced features. Dear Disney. I'm not interested in five minutes of previews that you force down my throat, preventing me from skipping them. And no, I don't feel like ripping the DVD myself; it's much more comfortable for me to download and burn the movie. Lucky for you, Disney, I still have the courtesy to download only movies thet I unwisely purchased from you.
  8. Pirating movies makes a lot less sense... by Kjella · · Score: 5, Insightful

    1. They're bigger, and with HDTV they're likely to become even bigger still. DVD players in general don't play DivX content, and full DVDs are many gb each. Of course, this reason is fading, but is still strong.
    2. Errors/corrupt downloads are much more annoying. I.e. you'd likely only see the movie once or twice, while you might listen to a CD track 100 times. Checking it once takes a lot more time, relatively. Still, integrity checking is improving.
    3. They're "one product". Unlike albums with single tracks, you don't get a bunch of crap you don't want thrown in.
    4. Typically you have only one device where you like to play DVD movies. As for music, you'd like them on your computer, home stereo, portable player, car player etc etc. Which makes it fairly OK to have just one copy in form of the original disc.
    5. They're relatively low priced. If you look at it cost-efficiently, it's smarter to download mp3s/warez/gamez and buy DVDs than the other way around.
    6. You really don't mind spending one minute to put in a DVD to watch several hours of entertainment, but you do mind doing the same to listen to that 3 minute melody you suddenly *had* to hear.

    Personally, the one thing I hate about DVDs is region coding. It's quite simply an abuse of copyright protection to enforce artifical market barriers and price gouging. Stuff like that is what can be their undoing, if they try to really enforce those (I think everywhere but the US multi-region players are common now).

    Kjella

    --
    Live today, because you never know what tomorrow brings
  9. Read between the lines by stwrtpj · · Score: 5, Insightful

    Everybody reading the article needs to read between the lines pretty carefully on this one. While the MPAA is seemingly offering the olive branch with one hand, look at the following quotes from the article:

    Along with the warning letters, the movie industry is paying for consumer education programs and technology research, and pushing for laws and regulations that executives hope will protect their wares.

    The most important thing for Hollywood to do now, Johnson said, is to move faster to develop the kinds of licensing agreements and protective technology

    The path to a successful service has to involve the kind of technology that protects copyright unobtrusively,

    Hand in hand with developing legal digital services, he recommends the kind of tough security that is built into satellite television equipment,

    This whole article reeks of DRM. They never mention it by name, but this is exactly what they have in mind, and some of the stuff highlighted above suggests DRM in hardware.

    So I don't see where the MPAA has learned a damn thing, other than the blatant tactics of the RIAA don't work so they're going to try more underhanded ones. The agenda of the MPAA has NOT changed one iota.

    --
    Karma: Frotzed (mostly due to the Frobozz Magic Karma Company)
  10. Sitting in a Midtown Restaurant with the RIAA... by Featureless · · Score: 5, Insightful

    ...or rather, an attorney from a major music company (hint: one of the top 3). It's a larger group of friends, but of course, I'm the software engineer, and he/she's one of the IP lawyers who works "The List," so someone inevitably brings up the "who will win" question.

    I hate that question. But it's true, I have an answer - my best guess is that ultimately the peer to peer networks will win, if the fight continues as it has, unless the Internet itself is radically changed (although "destroyed" would perhaps be a better word). And I've said as much many times. Keep in mind that I am not entirely unconcerned about the prospect of the Internet being radically changed to stop piracy, either.

    Meanwhile, the attorney has remained confident that between "public education," lawsuits, and "governmental relations," they will prevail within a few years. So who is right?

    I know they have very sharp techincal people. But those people are not the ones making decisions. This attorney has heard of Freenet, but doesn't actually understand how it works.

    So I try my best to explain the evolution of the "threat" of being able to share information economically.

    "You had your chance at the outset. Napster was centralized. They were the easiest to use. They were a ripe target - American, and sitting out in plain sight. You could have cut a deal with them, started slipping DRM and payment systems into the mix slowly enough and carefully enough that users wouldn't reject them en masse.

    "But this is like fighting disease, in that when you come down hard on top of it, it might seem like you win, but you never quite kill it all. And what's left is what evolved.

    "No one would have bothered with Fasttrack or Gnutella if Napster had lived - they are inferior from a user's point of view. But they are more decentralized. Their foreign. They're encrypted (at least, Fasttrack is). And they saw what you did to the first guy. So they're sitting in a bunker in Vanuatu.

    "But of course, they're not completely beyond reach. Fasttrack is the best one, and it's commercial. So maybe, if you're very, very good, you can nab them. And then, you can always infiltrate their network, and go after their users. And that's exactly what you're doing. Trying to wipe it out again.

    "Say you succeed and Fasttrack and Gnutella become a thing of the past - you shut down the networks, poison them, scare the users away by getting nastier and nastier with them. Maybe you finally lock someone in jail for sharing a song. What comes next? What's left over?

    "Freenet, and its various workalikes, are almost entirely decentralized, and what's more, they not only use "real" encryption, but the developers understand traffic pattern analysis. They can build a model that will make it near impossible for you to even determine who got what with certainty.

    "Oh, right now there's only a few of these guys. They toil in obscurity, their user interface is a joke, their network is slow... but when you kill Fasttrack, guess what is first in line for the attention and love of hundreds of millions of internet users, and hundreds of thousands of engineers, who until then had no reason to bother? The next step in our evolution.

    "And it's a nasty one. You'll have made the 'disease' so resistant that the FBI won't be able to track child pornographers who use it, and the CIA won't be able to track terrorists who use it. And you guys, the RIAA, forget it. You'll be history. You'll go down in the history books for finally achieving copyright anarchy. Or rather, copyright voluntarism, which is what will really happen.

    "Ian Clarke has pointed out that the choice between communication safe from anyone's observation and control is more important than the RIAA, the MPAA, and even the theoretical benefit of law enforcement's dream of eavesdropping on everything, everywhere.

    "He is right. For saying this, many will damn me. But why is that a controvertial statement: that I should

  11. Thoughts on DVDs and Survays by yoshi_mon · · Score: 5, Interesting

    My brother in law always gets me BestBuy gift cards for the holidays. So since my bd is around this time of year to I normally end up with a couple of them. While shopping around I was going though the DVD section and saw all sorts of great deals. DVDs for ~15 USD and many even closer to ~11 USD. While some did get a little more costly they were all very reasonable for what they gave. A movie, which was produced at a rather high cost on average, some bonus material that is always fun to have, and lastly the knowladge that even though the silly DSS is there the quality of both the sound and picture will be quite good.

    Then I was looking around in the music area and the prices were at least +5 to +10 dollars on average higher than the DVDs! And some of the albums that they were selling for clost to 20 USD were quite old. Many had to actually come on 2 CDs due to the size. Also, while for the majority of the CDs I saw there was no real protection on them, the quality could be kind of iffy depending on the metholigy they used to make it. (AAD, ADD, DDD. Thanks for not telling us anymore!)

    So, after a bit of thought I game up with a few generalizations. I can buy a DVD with more content, the knowladge that this movie at some point had a lot of cash sunk into it (At least as much as it would take to record an album.), more than likely some extra stuff, and on average a better price. The only bad part is the DSS and the region but whatever. They are pretty trival to overcome if you care that much.

    On the other hand I can buy a CD that is old tech, for typically more money, of questionable quality sometimes, but with no real protection to speak of.

    Now maybe each respective orgnization can do a survay of what is right and wrong about each diffrent model and figure out how exist without continueally pissing people off but of the two I choose the lesser evil, the MPAA, as being able to survive. The RIAA is wayyyyy to far behind in the game to even come close to pulling their heads out of the sand.

    --

    Really, I know what I'm doing...Ohhhh, look at the shiny buttons!
  12. They are forcing it into a black & white posit by Kjella · · Score: 5, Insightful

    If there are no logs the RIAA can subpoena, there are no logs the police can use. You can't have that both ways, either you are anonymous, or not. Black and white.

    The second thing is that online, all is 0s and 1s. You can not separate between protected speech, libel, slander or kiddie porn until after a program has interpreted those data. Black or white.

    The core issue is that pretty much everything you do online is not anonymous today, in the form of various logs. It is only anonymous because there are legal protections providing checks and balances, lifting anonymity with warrants as the court sees fit *after the fact*.

    That is the final black & white, and the RIAA doesn't see it coming. The moment that changes, that what you do is anonymous to begin with, there can be no "checks and balances". It ends up with only two scenarios:

    White: True anonymity is allowed. Since you can't tell in advance what a message contains, everything from protected speech to mp3s and kiddie porn flows freely through the anonymous network. The only way you can not contribute to it is to not take part at all.

    It's basicly anarchy because noone can control anyone else's actions, or control any specific piece of information, like a copyrighted work. Nor libel, slander, racism, nazism, anti-semittism, terrorism (yes, Al-Quaida could put up a damn homepage and not get shut down).

    Black: There is no anonymity, no privacy. Everything is automatically monitored, controlled and logged to ensure that anonymity can be revoked, making 1984 look pale by comparison. Freenet, mixmasters, probably encryption itself is outlawed except for "trusted" programs with backdoors, less they would cloud the all-seeing Big Brother.

    Which would of course be ready to lift any anonymity whenever, for whomever it sees fit, without anyone knowing about it. After all, it's already sitting on the information. No need to subpoena it from anywhere. Total power.

    Pick the lesser evil. Usable anonymous networks are coming, it's simply a matter of time. RIAA may speed up the process, increase the user base, but it would none the less happen. At which point, we will have to make the choice. There is no third option to freeze time. I think many will actually look back on the time when the Internet was fairly civilized and call it the "good, old days".

    Kjella

    --
    Live today, because you never know what tomorrow brings
  13. A kinder, gentler movie industry by mcpkaaos · · Score: 5, Insightful

    How much of this has to do with the MPAA "learning" from the RIAA's mistakes...

    And how much has to do with the fact that a federal appeals court just ruled in the last few days that it is illegal for the RIAA to subpoena ISPs for customer information, thereby putting a quick end to any RIAA-styled tactics the MPAA might have employed?

    --
    It goes from God, to Jerry, to me.