David Byrne Subverts PowerPoint
NoData writes "The AP is reporting that David Byrne, visionary musician and frontman for 80s New Wave art band 'Talking Heads,' has turned Powerpoint into a visual art medium in a (satiric) DVD/Book combo. Says Byrne in the article: 'The genius of it is that it was designed for any idiot to use.'" Shades of Edward Tufte ("PowerPoint Makes You Dumb"), as the article points out. The book is published by high-end German publisher Steidl.
The Marketing here is wa-a-a-a-y more insidious than you think. Back in the Day, when I was awakening in pools of someone else's vomit curbside in front of CBGB's to the encore strains of "Pscho Killer.... Fa Fa Fa Fa Fa Fa Fa... Better run run run run Run Away!" David Byrne was der shizznitz... or whatever ridiculous phrase has replaced the ridiculous phrase "da bomb" in modern parlance.
20-somethings don't make decisions regarding what presentation software is loaded across an enterprise; we 40-somethings have that dubious honor. And all we hear these days is how Powerpoint is, well, so 1996, and un-cool. Who better to convince us otherwise? The lead singer from ColdPlay (am I spelling that correctly?)? No, young man,it's the guy in the big white suit who defined counterculture 'art' way back when the current generation of marketing "grown-ups" were actually artistic.
Funny thing is, I kinda remember how, back in the early '90s, marketing campaigns similarly co-copted Andy Warhol imagery to "artistically connect with" a previous generation who now found themselves in Brooks Brothers suits. I thought that was bogus then, but I think using Byrne is clever. Thanks, Slashdot, for pointing out how I've become what I once loathed.
All of which brings the lyrics to a Byrne song crashing home to me here on a Sunday morning as the children quietly watch a Strawberry Shortcake video in the next room:
" And you may find yourself behind the wheel of a large automobile
And you may find yourself in a beautiful house, with a beautiful wife
And you may ask yourself-Well...How did I get here?...
"And you may ask yourself
What is that beautiful house?
And you may ask yourself
Where does that highway go?
And you may ask yourself
Am I right?...Am I wrong?
And you may tell yourself
MY GOD!...WHAT HAVE I DONE?"