iPod Jr. Rumors Become More Substantial

sdimbert writes "Rumors of a new, smaller, "iPodJr" have been floating around the Rumor Sites for a few weeks (as well a here at Slashdot). But now, the rumors have gained credibility and become more substantial. London's Evening Standard reports today (30 Dec 03) that "Apple has announced a cut-price mini version" of the iPod, "costing 65 [~115 USD], which will be able to store 800 songs." Despite the assertion that Apple "announced" the product, there is no mention of it at their official News Page or their product page for the iPod."

Comments

Re:Aiming at the low end

[Monkelectric]

That's why I find the announcement hard to believe. Apple prices *above* commodity as a MARKETING STRATEGY (gee, it costs more, it must be better!). If apple were to make cheap IPODS to compete with other players (apple does not compete on price) that would be a huge shift in Apples overall strategy.