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Yahoo to Dump Google
unassimilatible writes "The Wall Street Journal is reporting (paid subscription required) that Yahoo! plans to dump Google as its primary search technology. In a major revamp, Yahoo will also add personalization and customization features to extend the usefulness of searches and expand its use of "paid inclusion." Yahoo news has picked up the story. Might be time to rethink that IPO."
The only effective use Yahoo's search has is to lure people in with the aforementioned huge name recognition. Once people are there, I think Yahoo is more interested in getting them to do things like sign up for Yahoo Messenger, Yahoo Personals, go into Yahoo Chat, click on paid links and outright advertisements, yadda yadda.
use google more creatively, by typing the name of your product and the word "review" or "consumer review"...
or check out the information about digital cameras on photo.net
You know how when you play risk... and you team up with one of your friends... you have to keep an eye on him to make sure he doesn't get too strong? If he gets too strong he might turn around and start pillaging your homeland... so you have to remain friends as long as possible and then pick the right moment to invade him... feigned disgust notwithstanding.
This is the same thing here... Yahoo teamed up with Google as long as the relationship was substantially beneficial to Yahoo. However... with Google's recent IPO... it is clear to the Yahoo suits that shareholders are going to want Google to "put out". This most likely would include a more full-figured search portal which would very likely ensure that Yahoo loses most of the armies it gets at the beginning of its turn and pretty eliminate any potential for new Risk cards. So Yahoo decided to screw Google first and try to solidify their position as the premier search portal for all the web refuse that isn't already part of the AOL empire.
. SLASHDOT: Home of the vicious nerd.