A Place For Product Placement In Games?

Posted by simoniker on Thursday January 8, 2004 @04:57PM from the zombies-say-drink-coke dept.

Thanks to GameSpy for its CES 2004 report, which includes coverage of a roundtable regarding product advertising in videogames. The writer points out: "The Super Monkey Ball simians gobble Dole bananas. Jet Moto features a giant Mountain Dew billboard. The alien-fighters in RLH drank Bawls", and goes on to cite research that "30% of in-game ads are recalled in the short-term, which is impressive. Even more amazing is the fact that 15% are recalled after five months - unheard of in advertising." But, of course, "if a placement ticks off the gamer, there's not much a company can do to negate that negative." What are the most appropriate and least appropriate advertising placements you've seen in games?

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Re:Same Friggin' Price by bugbread · 2004-01-09 00:02 · Score: 3, Informative

I remember reading somewhere that if you use licensed vehicles in a game, the licensers generally don't allow you to destroy them. I guess with GTA they decided it would be too much trouble convincing Ferrari that their cars would still be effective adertisements with broken doors, windows, and hoods. Probably even harder to convince SUV makers to allow their vehicles to be the easiest to roll over.