The Uncertain Promise of Utility Computing

icke writes "A quick overview of where the Economist thinks we are with the The Next Big Thing, also known as Stuff that doesn't work yet. Quoting: 'It is increasingly painful to watch Carly Fiorina, the boss of Hewlett-Packard (HP), as she tries to explain to yet another conference audience what her new grand vision of "adaptive" information technology is about. It has something to do with "Darwinian reference architectures", she suggests, and also with "modularising" and "integrating", as well as with lots of "enabling" and "processes". IBM, HP's arch rival, is trying even harder, with a marketing splurge for what it calls "on-demand computing". Microsoft's Bill Gates talks of "seamless computing". Other vendors prefer "ubiquitous", "autonomous" or "utility" computing. Forrester Research, a consultancy, likes "organic". Gartner, a rival, opts for "real-time". Clearly, something monumental must be going on in the world of computing for these technology titans simultaneously to discover something that is so profound and yet so hard to name.'"

Comments

The unexplainable e-business on demand

[Anonymous Coward]

When I started IBM recently (posting as AC to protect the innocent), I had to attend an orientation class covering IBM's policies and so forth. One of the topics was the "E-business on demand" initiative, IBM's next big thing.

The instructor couldn't explain it, so she brought in a marketing exec, who could only define it in terms of itself. "E-business on demand is about computing, on demand, for e-business." Sprinkle in a healthy dose of meaningless adjectives, and you get the picture.

I'll tell you, it's pervasive. Since then, I've not found one person who can give a cohesive definition at this company. And yet, it's supposed to be my driving force and ultimate goal.

yay.