TV's Missing Men Still Flocking To Games?

Thanks to Ad Age for its article discussing the young male demographic's move away from television and towards videogames. The article notes: "Some 32 million 18- to 34-year-old males constitute the mother lode for a vast array of marketers. That's about one-quarter of the total U.S. male population", and goes on to quote an advertising executive as suggesting: "Games have bigger viewership numbers than The Sopranos." Also of note is a referenced Codemasters survey, which "...found that 32% of gamers were over 30 and 47% were in their 20s. It was the latest data to confirm that video gaming, once almost exclusively associated with teenagers, has become a mainstream interest that is dramatically altering the pattern of media consumption by men."

Comments

Re:Explains the shift towards female-oriented TV

[JohnLi]

You sure you didn't just get a girlfriend who makes you watch the decorating shows? As far as i've read lately, tv execs are going after our lucrative young male audience.

Final Paragraph

[Boglin]

...hard-core players who prefer first-person-player games like Nintendo's "Final Fantasy" series... (emphasis mine),/i>

I was going to make some lame jokes about the journalists poor fact checking abilities, but it's honestly an easy mistake to make. I mean, he at least correctly associated the games with their primary console platform, assuming the article was written in 1994.