TV's Missing Men Still Flocking To Games?

Thanks to Ad Age for its article discussing the young male demographic's move away from television and towards videogames. The article notes: "Some 32 million 18- to 34-year-old males constitute the mother lode for a vast array of marketers. That's about one-quarter of the total U.S. male population", and goes on to quote an advertising executive as suggesting: "Games have bigger viewership numbers than The Sopranos." Also of note is a referenced Codemasters survey, which "...found that 32% of gamers were over 30 and 47% were in their 20s. It was the latest data to confirm that video gaming, once almost exclusively associated with teenagers, has become a mainstream interest that is dramatically altering the pattern of media consumption by men."

Comments

I'm not surprised

[Quixotic Raindrop]

It seems to me that the generation that is now in its 30s and late 20s is the generation that the phrase "video gaming, once almost exclusively associated with teenagers" used to describe. All that happened is that while the media wasn't paying any attention, the home console video game generation grew up. Or, at least, grew older. Does this really surprise anyone?