Pop-Up Ads Lead to Consumer Revolt, Ad-Blocking

securitas writes "The New York Times' Saul Hansell reports on pop-up advertising and the consumer backlash against intrusive advertising. It's worth noting that pop-ups and pop-unders are the most effective, lucrative and annoying online advertising form. The article discusses the boom in ad-blocker software, with AOL, Yahoo and Google getting into the game. Microsoft says that it will include pop-up blocking in IE when it releases WinXP SP2. According to one pop-under ad agency, 20%-25% percent of Web users have pop-up blocking enabled, double the rate of a year ago - Earthlink's numbers bear that out, with 1 million of its 5 million customers using its ad-blocking software 18 months after release. DoubleClick says that it is 'developing technology that will enable pop-up ads to evade the blocking software.' Why isn't that surprising?"

Comments

Re:Not just pop-ups

[onyxruby]

DISCLAIMER: MS IE (l)users need not apply!

And people wonder why Mozilla is so unpopular.

Attention Mozilla Homosexuals

[supergumby]

Referring to Internet Explorer users as losers just because they use that browser is no better than calling someone a loser just because they drive a Ford.

You are exactly the kind of person who cannot participate in a fair and balanced discussion of anything due to your extreme personal biases.

Now go have sex with your Tux furry doll.