Why iPod Mini is a smart move for Apple

Ample Dave writes "Ars Technica has an analytical article up right now that looks at Apple's strategy with the (many would say overpriced) iPod Mini. I have to admit that I bought into the rumors of a dirt cheap iPod Jr., and thus was very disappointed when the real price of $250 was announced, but this article changed my mind. It leads me to wonder about Apple's other pricing games. You an see this kind of thing with the eMac and iMac, too."

Comments

Hmm

[TheOnlyCoolTim]

30 GB MP3 player, $19 more than iPod mini.

The iPods, mini or otherwise, are overpriced. Plus they go to the form over function route to neglect important things like a door to change the battery.

Tim

Re:Accessories: where the money is.

[GreyyGuy]

Not really the company's fault? Riiiiiiight...

They market it as the solution for the customer, and no doubt do market studies that show exactly what the customer wants and what it will pay. and then they sell the minimum with the product and then offer all the things that make it useful and usable as extras.

It isn't bait and switch, but selling higher expectations then they know the product itself will fulfill isn't exactly a plus on the ethics column either.