Why iPod Mini is a smart move for Apple

Ample Dave writes "Ars Technica has an analytical article up right now that looks at Apple's strategy with the (many would say overpriced) iPod Mini. I have to admit that I bought into the rumors of a dirt cheap iPod Jr., and thus was very disappointed when the real price of $250 was announced, but this article changed my mind. It leads me to wonder about Apple's other pricing games. You an see this kind of thing with the eMac and iMac, too."

Comments

Coolness

[tcopeland]

From the article:

The Apple brand is cool right now, and that perceived hipness is a major selling point for Apple.

Yup, right. But Apple is doing other things right, too - like Mac OS X being a solid operating system based on Mach and various BSDs. We run our web and CVS server on OS X and it's cranking along just fine.

Re:Accessories: where the money is.

[bogie]

Buy a Canon printer. Cheap ink and plently of refill kits available. Not like HP where you'll get raped on ink costs for the life of your printer.
My i560 was $89 at Costco and produces photo lab quality 4x6 prints in under a minute per print.
I used to hate dealing with printers and feeling like I bought a ink money pit. Now I couldn't be happier.