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Google Asks Booble To Cease And Desist
cosmodemonic writes "The folks at Search Engine Journal have the low-down on a cease and desist order that Google has sent to the porn search engine/Google parody Booble. It seems that, although Booble is claiming to be a parody (which is protected under law), Google is flexing its muscle because of the marketability of the parody." Search Engine Journal makes the reasonable suggestion: "Recent rulings may favor Google in the case, since Booble may be trying to profit from the marketability of the parody."
That doesn't seem right. It's no more pornographic than google is.
Like Spaceballs, Hot Shots, etc? Since when was making money off of a parody such a bad thing, as long as there is no mistaking it for the original?
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It's one thing to infringe copyright with additional creative material to create a parody.
It's another thing to do a 5 minute knock off of a popular website and stick a giant adult store behind it.
The Booble people hope to capitalise on the marketability of the name; to claim that the name is a parody is a sad excuse. I could, for example, start manufacturing cars, call the company Dorkswagen, and claim that it's 'only a parody of Volkswagen' when challenged about the similarity of the names.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
I understand that the spate of frivilous and poorly thought out litigation that has swept over the Internet in the past few years has made everyone who appreciates the freedom that the net offers cringe when they see lawsuits and C&Ds like this one. However, Google's concerns don't appear to be unfounded.
The comments that I've seen so far have been quick to point out that parodies such as Spaceballs and Hot Shots! made money and were protected, but the analogy falls down quicky, in my opinion. The Booble site looks exactly like Google, and the only indication (from the front page) that you're not dealing with the same company and the same search technology is the fine print at the bottom of the page that Joe Internet User couldn't read and understand if he wanted to. Going back to the film parody analogy, Booble's parody of Google would be akin to Mel Brooks casting Mark Hammill, Carrie Fisher, and Harrison Ford in Star Wars Episode VII: Spaceballs and creating a film that looked and felt like it fit in the series, while providing a small disclaimer at the beginning that it wasn't affiliated with the franchise.
Most litigation and "big guy ordering little guy to C&D" that we see is bad and hurts everybody, but there are still times when it's legitimate. I submit that Google has done what it had to do in this case, and that we shouldn't all immediately run to back the little guy without considering the situation.
Several posts have questioned the difference between a parody making profit and the site in question. Besides the obvious RTFA, there is a rather large gap between the movies/songs suggested and the site in question.
Parody's are allowed to make money, there is no problem with that. The distinction lies in whether the parody makes money (attention, whatever) due to it's own content or due to the content of it's predecessor. A successful parody uses it's predecessor as a starting point but, in order to be successful paradoy, must have it's own message, generally humor.
Example: Song x makes a few million dollars. As a form of art another artist creates song y based on the original song x. People hear song y on the radio (stream, etc) and decide to buy (download, etc) song y because they like it. Or in simplest terms, they purchase/download/acquire song y due to it's own merits, not necessarally due to the merits of the original.
In the case of the site in question, they have used the notoriety of the original to create business for themselves. They are not creating a commentary or derived work to be successful or not on it's own two feet. The goal of Booble is not to make a commentary/etc on Google, but to use the image of Google to sell their own product. The fact that it is Porn meens nothing, it would be no differant than if I started up a searchsite called Wooble, used a very similar front-end, etc. to search for Small Furry Animals.
I would submit that the closest I have seen to an actual google paradoy would probably be elgoog, though even that would be stretching the definition of parody as I see no real commentary in Elgoog, only nifty "See what I can do"-ity.
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The line I would draw (and this probably intersects the law at exactly zero points) is this: does the new work take market-share away from the original due to the original's name-recognition. If you are really parodying, there should be little or no intersection. If you are labeling a competing product with a recognizable play on the competition's name in order to attract business... well, screw you.
While I agree with much of what you are saying regarding phonetically similar words I think / suspect that there is more at issue here than just the name.
The website is quite clearly designed to look like the google site, and additionally may look like it is affiliated in some way to google (eg froogle and similar google tools). Add that to the nature and content of the site its pretty easy to see that google would be rather annoyed about it.
Contrary to what you are saying I believe people while they may not accidentally go to booble, I do think that the design is so similar it could easily be assumed that it was part of the google repertoire.
nick...
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Not to mention MAD Magazine. Hell, they "profit from the marketability" of parodies since the dawn of time.
Now you're forbidden from telling jokes for money?