Google Asks Booble To Cease And Desist
cosmodemonic writes "The folks at Search Engine Journal have the low-down on a cease and desist order that Google has sent to the porn search engine/Google parody Booble. It seems that, although Booble is claiming to be a parody (which is protected under law), Google is flexing its muscle because of the marketability of the parody." Search Engine Journal makes the reasonable suggestion: "Recent rulings may favor Google in the case, since Booble may be trying to profit from the marketability of the parody."
IANAL, but I think I see the line being drawn here.
Money can be made off of a parody, such as Spaceballs, because of the intent behind it - to make money directly from reaction to the parody.
Booble isn't doing that. Booble is using the name parody as an advertisement. They're trying to make money by using that as a pull, a gimmick, a trick.
Too bad Google probably has the name trademarked. Google now can use fair litigation to shut them down.
In other words: Google uses dark magics for good purposes, such as self-defense!