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andyring writes "CNN has an interesting article about the increasing trend in electronics to add more and more features, less concise user manuals, and poor marketing, to products, which end up doing nothing more than increasing costs and frustrating users. As an example in the article, most people want cell phones that do one thing - make calls. Yet phones come with games, instant messaging, cameras, etc. You can't even buy a simple cell phone any more. Also cited, 25% of people think they own an HDTV, when the actual number is less than 10%. What can be done to make manufacturers get their heads into the real world?"

4 of 636 comments (clear)

  1. Re:I respectfully disagree...with you. by DrWho520 · · Score: 5, Informative

    I like camera phones and phones with web access. But when I go to work, those phones have to stay in my glove box. Not because of the distraction, but because of the nature of the features themselves. Consider this: how many firms would allow a worker to walk around with a cellular, web connected camera? Any camera phone does that. And a PDA phone with blue tooth or IR? You are dreaming. Its the information...its all about the information!

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  2. Marketing by RetroGeek · · Score: 4, Informative

    What can be done to make manufacturers get their heads into the real world?

    Fire the marketing department.

    No, really. Some marketing genius does a study, asks some set of people "Hey, we can do this really neat thing, do you want it?". Each marketing genius in the department does this. Now the department goes to the C level and says "All our studies say that people want x, y, z, and also w".

    Then the engineering dept gets the WORD FROM ABOVE, and creates the product. Instant plethora of features. The product gets built, goes to stores, and the MAJORITY of people say "whoa, too complicated".

    Why do you think that Windows has a dumbed down menu set?

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  3. Re:RTFM? by dracken · · Score: 3, Informative

    Kyocera phones have had flashlights for quite some time now. They seem to be quite popular in india.

  4. Re:RTFM? by cyways · · Score: 3, Informative

    My daughter's Kyocera phone from Virgin Mobile has a built-in flashlight. It was such an obvious feature that, once I saw it, I couldn't understand why all phones don't have one!