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Enderle's Ferrari Laptop

Posted by michael on from the vroom-vroom dept.

deminisma writes "Hilarity abounds as 'analyst' Rob Enderle gushes over his new Ferrari/Acer laptop. The laptop apparently even plays the sound of a car revving up while booting, which Enderle seems to think is all the rage at meetings."

6 of 563 comments (clear)

  1. This is pretty stupid, and not worth a /. article. by Dr+Reducto · · Score: 5, Insightful

    This laptop doesn't seem like it is that good aside from the paint job. IMHO, the Ferrari products that carried the Ferrari name, but were manufactured by someone else just seem tacky and sucky. This joins the Ferrari mountain bike in my mind as a sucky marketing ploy. Fortunately, the Article mentions how this is mainly designed to appeal to PHB's who think that because a company is good (or arguably the best) at making cars, the laptop bearing their name is good, or arguably the best.

  2. Who is this Enderle guy? by Anonymous Coward · · Score: 5, Insightful

    Just like John Katz or Al Gore, this Bob Enderle dude seems to erupt with totally unresearched, poorly reported and over-exaggerated stuff that seems todraw everyone's attention.

    How does he get to be on eWeek and Slashdot and what not with below average write-ups suitable for personal blog? Is the legend about gay mafia true?

  3. Wow, this guy's stupid. by amitti · · Score: 5, Insightful

    This notebook is just a POS Acer with Ferrari's name stamped on it. He goes on about it's poor battery life but how you have to comprimise for a high proformance machine. This is nothing spectacluar, this is AMD's mobile chip, which I've heard runs pretty hot and sucks the juice down. This machine looks very thick, and is 7lbs, not very light.

    Just because this thing has a car companies logo on it and is painted steal me red, doesn't mean it's a good machine.

    -Aaron Mitti

  4. Has Enderle actually been correct on anything? by heychris · · Score: 5, Insightful
    I'll admit that I really only hear about Enderle's weak Apple-related predictions (iPod Mini would be flash-based, Mac moving to x86, etc.). However, I just attributed that to not being knowledgable about the Mac world. However, after glossing over the tech stuff to basically say "It's pretty", I'm wondering who his audience is exactly. I thought it was high-level IT management, but hsi arguments seem like they won't hold a lot of weight with them.

    Yes, the Ferrari name has cachet, but if given the choice, I'll take a quality product from a company that focuses on the market and the users. It doesn't mean cross-branding can't work, but this seems like an odd pairing.

    CC

  5. Re:This is pretty stupid, and not worth a /. artic by DougJohnson · · Score: 5, Insightful

    Exactly. It's not about whether or not Ferrari can build a better lap-top than ACER or Dell or Apple or whoever, but rather cross branding, and individualization. The linux community is a great environment for individualization of technology, so the extension of this concept into hardware seems like an appropriate /. story to me! I'd love to see one of those Toughbooks with a "Jeep" brand on it. I'd think 2ce about getting one because I drive a jeep. If it's just about function, then why would people ever buy cheques that have a sailboat on them, or different kind of anything? The choice of having a Ferrari laptop will hopefully only be the beginning. Notice things like mini-iPods being offered in several colours, cell phone covers etc, design is important, and people are buying.

  6. Missing the point by BugMaster+ChuckyD · · Score: 5, Insightful

    The laptop (as silly as it is) is not about the cars that Ferrari sells to the public, it is about their race cars! (And their Formula One cars are arguably the best out there) Most slashdotters being American proabbly don't realise that Ferrari is one of the biggest sports franchises on the planet. Manchester United is likely the only bigger name in worldwide sports than Ferrari.

    F1 is second only to the World Cup and the Olympics in global TV audience. So the tie in is not snob appeal for the expensive road cars (BTW Ferrari only started making and selling cars to the general public to pay for their racing) This is more like having a New York Yankees or Chicago Bulls branded lap top than having a Nissan branded laptop.

    Still a silly idea IMO, but its a different silly idea than the one everyone is poking fun at!