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RFID Tags For The Rich

Posted by michael on from the tag-them-all dept.

Greedo writes "While reading this piece about designing 'experiences' in the Globe and Mail, I came across this interesting tidbit: If you're a frequent Prada shopper (and who on /. isn't?), the loyalty card in your wallet or purse contains a RFID tag that announces your arrival in the store. When you encounter a saleswoman, her handheld computer brings up your tastes, buying history, vital statistics and personalized suggestions from in-stock and coming inventory; the handhelds also place orders and book change rooms. Every item for sale bears an RFID tag. The RFID tags are courtesy of IDEO, and their website has a nice write-up of all the RFID-powered stuff at Prada, including the changeroom! I'm guessing this isn't coming to Wal*Mart's changerooms when they implement RFID. (Another write-up can be found here.)"

6 of 399 comments (clear)

  1. Why all the resentment for those of us with money? by Anonymous Coward · · Score: -1, Troll

    Why does Slashdot consistently belittle those of us with money? I work hard for my money, I have had no issues throughout the recent cyclical downturn, yet everywhere I look, I see stuff on slashdot sneering at me and my peers.

    You don't have a job? You don't have money? Don't take it out on me.

  2. Not the only store. by Saven+Marek · · Score: 2, Troll

    I have it on good authority (from an ex apple store employee) that Apple's stores in the US also use these tags, and frequently.

    Of course I don't expect to see a negative view of that here, being Apple and all.

    1. Re:Not the only store. by Amiga+Lover · · Score: 1, Troll

      If they're anything like apple's woeful airport quality, then you'll easily be able to tell when an employee is scanning you for an RFID tag. They'll have to hold the scanner up to your flesh, and leave it there for ten minutes straight

      Never seen an Apple product wireless work reliably more than 30 feet.

  3. Re:Why all the resentment for those of us with mon by Anonymous Coward · · Score: -1, Troll

    Because most of the people here are little Ramen-eating communist bitches who expect everything for free. Or is it jealousy?

    Apparently since they can't make money selling free software (do the math) you shouldn't make money from selling software, cause it's bad n' stuff.

  4. Re:Forget the rfid - what's with the mirror? by Anonymous Coward · · Score: -1, Troll

    "Speaking of mirrors, an old girlfriend loved the mirror in my apartment because for some reason it flattered her coloring"

    You refer to your girlfriend's skin tone as her "coloring"? She was a human, right?

  5. Slashdot users have money? Ha! by Anonymous Coward · · Score: -1, Troll

    I love how this site thinks that these Slashdot programmers are all these elitist men who work for these glorified programming companies and have money coming out of their ear.

    I find it funny cuz in reality, you are all a bunch of unwashed men who dont date, probably never leave the house, and work on FREE software because you complain about paying for real SOFTWARE THAT WORKS. On the other hand, a good percentage is college individuals, and we all know how much money they have.

    Stop trying to glorify the Slashdot user. All they are is a subculture that really does not fit into the ideal and productive way of society.